DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3647nh/print) has announced the addition of the "Print Applications: Revenues, Processes and Run Lengths in Commerical Printing" report to their offering.
This North American study of commercial, quick and retail printers, provides a qualitative and quantitative review of the four major marketing and advertising applications: catalogues, direct mail, free standing inserts/coupons (FSI), and brochures & pamphlets (B&P).
I.T. Strategies provides a comprehensive statistical component, in measuring job profiles in each targeted sector and explores the respective revenue breakdowns, since the value of pages is different between the various processes. The study helps manufacturers and dealers understand opportunities and trends by application and print process.
Additionally, the study includes surveyed opinions by users, brand owners and printers themselves, about trends that affect the job and work profiles for each application.
Key Topics Covered:
1. Executive Summary
2. Introduction and Methodology
3. Cross-Sectorial Trends Affecting Job Profiles and Market Development
5. Direct Mail
6. Free Standing Inserts and Coupons
7. Brochures and Pamphlets
8. Conclusions, Implications and Recommendations for Members
9. Appendix: Glossary of Terms
For more information visit http://www.researchandmarkets.com/research/3647nh/print