SAN ANTONIO--(BUSINESS WIRE)--Carenet Healthcare Services, a leading provider of care management and engagement solutions, is pleased to announce Yvonne Daugherty has joined its leadership team as Senior Vice President of Marketing. In her new role, Daugherty is responsible for building brand visibility and equity, boosting market share and driving revenue growth via high-impact marketing and communication strategies.
An accomplished healthcare executive, Daugherty has nearly 20 years of experience in branding and integrated marketing leadership in small- to jumbo-sized healthcare organizations. A significant portion of her career was dedicated to UnitedHealth Group (UHG) and Connextions (a UHG-owned company). Most recently, she served as Vice President of Marketing at MedSolutions, prior to its acquisition by CareCore National.
“Given Carenet’s aggressive growth trajectory, it was imperative to find a highly experienced healthcare marketing leader to provide strategic vision for increasing revenue through performance-driven marketing initiatives,” said Chief Operating Officer Vikie Spulak. “With her extensive marketing expertise in the healthcare sector, Daugherty will be the perfect partner to our sales and product teams in the development of leading-edge offerings that meet and exceed the ever-evolving needs of our clients and their customers.”
“I am honored to join a team with such contagious passion for empathetically and expertly helping millions of people smoothly navigate today’s complex healthcare system,” said Daugherty. “It’s wonderful to be a part of a company with such a rich history of positively impacting the quality, cost and value of healthcare.”
For 27 years, Carenet has provided personalized care management and member engagement solutions that measurably improve the quality and lower the cost of healthcare. The company’s innovative business model combines robust data collection and analytics, leading-edge technology and high-touch member engagement principles to proactively influence healthcare behavior and improve clinical and financial outcomes. By merging a deep clinical history with consumer engagement expertise, Carenet educates, empowers and motivates more than 25 million people worldwide to make better healthcare decisions. Visit www.callcarenet.com to learn more.