MINNEAPOLIS--(BUSINESS WIRE)--AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising platform in the United States, today announced the purchase of the Social Indoor and the Family Network Divisions of Zoom Media. Assets of the Social Indoor Network include static poster facings and digital screens across 1,600+ venues and 20 DMA’s, including sports bars, restaurants and clubs. The Family Network consists of backlit billboards, digital screens, floor clings and other customized media formats at more than 350 sports and recreation centers, including arcades, bowling alleys, roller skating facilities and more.
Both Zoom and AOM have deep roots in strategic indoor place based media. Zoom Media started initially as a school project by a University of Quebec student in 1991 and quickly became a major player in the indoor media field, branching into the US in 1998 and later into Europe. Today Zoom Media is the global market leader in ad-supported video platforms in the fitness industry with its Zoom Fitness Network.
With this acquisition, AOM becomes the only nationwide provider of gender-specific place based media. AllOver Media built its foundation with AJ Indoor in 1987 and gained its first major advertising agency partners in 1989. Through the years, products have been refined and added, but the essence of the indoor ad industry remains the same - as an instrument to engage a captive audience. Beyond the current static and digital advertising opportunities is a wide array of bar media options, including pint glasses, coasters, table tents, mirror clings, wallscapes and more. Experiential, promotional and couponing round out the field and provide opportunities for testing and tracking. The only barrier is how creative an advertiser can get while promoting their brand.
“Since founding AllOver Media in 2002, we have focused on developing and deploying a diverse set of advertising mediums at high-traffic indoor and outdoor venues throughout the United States,” said Tony Jacobson, AllOver Media CEO. “This acquisition strengthens and expands our current Indoor portfolio and makes us the clear leader in the space, which compliments our industry leading status in convenience store and truckside media as well. This deal is 20 years in the making and is personally an exciting time.”
“We are very pleased that our friends at AllOver Media have purchased the Social and Family networks. This transaction enables both parties to focus on their respective core strengths; Zoom has completed the sale of our non-fitness networks and is now 100% focused on the active lifestyle category across the US, Canada and the UK,” shared François de Gaspé Beaubien, Zoom’s Chairman & CEO.
About AllOver Media
AllOver Media (AOM), founded in 2002, is headquartered in Minneapolis, Minnesota and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of clients from Fortune 500 to regional and local companies by promoting products within captive media formats and engaging consumers on an every day basis. AOM is the only out of home company that can provide coverage in virtually every DMA in the US.
For more information visit the AOM website at www.allovermedia.com.
Zoom Active Lifestyle Marketing:
Zoom Media Group Inc. (Zoom) is the largest fitness digital media company in the United States and the world with more than 4,000 digital media locations across the United States, Canada and the United Kingdom. In the US, Zoom’s fitness network operates in over 160 markets. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.