DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sh6s6c/locationbased) has announced the addition of the "Location-based Services (LBS) Market in China 2015-2019" report to their offering.
The LBS market in China to grow at a CAGR of 52.18% over the period 2014-2019.
The report, LBS Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Location-based games are becoming immensely popular in China. As a result, businesses and LBS app developers are focusing on gaming as an important sales channel. For instance, Rovio has partnered with McDonald's to offer location-based editions of Angry Birds in fast-food restaurants. The in-restaurant game features extras such as special game modes, stages, and power-ups that are not available elsewhere.
According to the report, China is the largest market for smartphones in APAC. Many market players are driving the growth of smartphone use in the country. The user base is predicted to grow even more in the coming years. This growth should provide ample opportunity for LBS in the near future.
Further, the report states that lack of knowledge about LBS among users and enterprises impacts the growth of the market as a whole.
- Alibaba Group
Other Prominent Vendors
- Tencent Holdings
For more information visit http://www.researchandmarkets.com/research/sh6s6c/locationbased