New Website Gives Customers What They Need. . . When They Need it

Simplified helps consumers make financial decisions

DES MOINES, Iowa--()--Beginning today, the more than 37 million annual visitors to the Principal Financial Group® website will have the opportunity to engage with a new, mobile responsive website. The new is focused on helping consumers simplify complicated financial topics and make confident, informed decisions about their life and money.

“Our new website is just the first step of several over the next year to enhance the customer experience by extending the excellent service we’re known for across every device, with visual and interactive elements to simplify complex topics,” said Beth Brady, senior vice president and chief marketing officer at The Principal®. “We want the site to encourage exploration so consumers engage in their financial future after spending time with our tools and information.”

The improved “Find an Advisor” functionality puts personal, individual guidance within reach. The feature gives consumers easy, consistent access to Principal Financial Group advisors near them, so they always have the option to talk to a real, live person. The website also enhances features that allow consumers to more easily:

  • Make investment and other financial transactions
  • Find articles and insights of personal interest based on life stage
  • Evaluate detailed product overviews, useful tools and videos to help consumers explore life and money
  • Review insights from thought leaders on and our other social communities

“We’ll continue to enhance the way consumers interact with the brand through interactive digital elements, online communities and personal advice,” noted Brady. “We realize consumers need tools to help them be successful in their journey toward financial security.”

A video of the new site can be viewed at

About the Principal Financial Group

The Principal Financial Group® (The Principal®)1 is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $539.9 billion in assets under management2 and serves some 20.1 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

2 As of June 30, 2015.


Principal Financial Group®
Erica Jensen, 515-362-0049


Principal Financial Group®
Erica Jensen, 515-362-0049