MINEOLA, N.Y. & NEW YORK--(BUSINESS WIRE)--Didit, an integrated marketing communications firm based in Mineola, New York, has acquired the Manhattan-based, public relations firm, JB Cumberland PR, Didit’s third PR agency acquisition within a year. The addition of this strongly consumer products-oriented agency allows Didit to offer public relations services for virtually every industry vertical. JB Cumberland PR will retain its company name and staff, but moves its Chelsea office to Didit’s Manhattan location at 276 Fifth Ave.
JB Cumberland PR has been providing public relations, branding and marketing services for consumer products since 1985. Offering results-oriented, marketing capabilities to increase sales, shape brand image and develop market share, the firm specializes in launching and establishing companies in the upscale home products, design, food, tabletop, lifestyle accessories and well-being categories, along with juvenile and cause-related areas.
JB Cumberland PR is also been recognized for introducing high-quality, well-designed, often European companies into the American market and guiding them to develop a significant position at US retail and in the minds of more discerning consumers.
“We are very pleased to welcome JB Cumberland PR to our agency as part of the advancement and growth of our public relations and communications division,” said Dave Pasternack, president and co-founder of Didit. “JB Cumberland PR brings us a specific skillset in creative and strategic consumer and product branding and PR, which will complement our initiative to service a wide array of industry sectors and businesses that can truly benefit from our multiple offerings.”
Joanna Cumberland, president and co-founder JB Cumberland of explains, “The ways and means to effectively communicate a message and sway an audience today is changing rapidly -- and radically, and JBCPR is extremely excited about joining Didit, a company who has been right on the leading edge of these transformations for the last 20 years! Didit can share with us an understanding of the options and implementation of smart digital marketing strategies as well as their command of the arenas of CRM, SEO and SEM practices, now so mandatory to provide the next steps in brand development for our consumer product-oriented clients. We also look forward to the fun of being able to share Didit’s digital and expanded vertical capabilities with new industry categories.”
Rick Gould of Gould & Partners served as an advisor in the transaction.
Didit’s purchase of JB Cumberland PR marks the agency’s seventh acquisition in three years.
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan, Long Island, and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately-held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click”. The agency’s subsidiaries include LVM Group, Bridge Global Strategies, HLD Communications, and Didit DM. This collective force of experienced professionals, innovative strategy, best-of-breed technology, and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 100 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit CEO Kevin Lee. For more information, visit http://www.didit.com/.
About JB Cumberland PR
JBCPR was founded in New York City nearly 30 years ago by Joanna Cumberland to fulfill a need in the US for coordinated communications between substance-hungry media and the well-designed, upscale European products being launched in the US in the late 80’s. The firm is rooted in an astute understanding of its clients’ business combined with established, ever-expanding relationships with classic and new media. With an acute ear for enduring trends, great news hooks and the constantly evolving media landscape, combined with an appreciation of quality products and proper media presentation, JB Cumberland PR has successfully launched and established brands in the US for category leaders in the home, gourmet and lifestyle industries ranging from San Pellegrino,, Rowenta Electrics, Alessi Tabletop, All-Clad Cookware, Brother Sewing, Bodum Home and Joseph Joseph, and recent additions include Hampton Forge, JAWS (Just Add Water System), Compac Industries Inc. and TSP group of Architec Inc.
For more information, visit http://www.jbcumberlandpr.com.