LAS VEGAS--(BUSINESS WIRE)--As the company prepares for the brand launch of its innovative new Big Box Vodka, the Aristocrat Group Corp. (OTCBB: ASCC) announced today that it has initiated production on the groundbreaking packaging for the bag-in-box spirit.
Big Box Vodka was conceived with an eye toward sharp design to make the new product stand out on the shelf. Once production is complete on the first run of packaging, it will be shipped to ASCC’s partner distillery in Idaho, where the spirit will be bagged, boxed and shipped out to retailers.
“A unique packaging concept was central to the development of this new product, so we’ve taken as much care to ensure the quality of packaging production as we have with the distillation process,” said ASCC CEO Robert Federowicz. “No other bag-in-box spirit features a waxed-cardboard box that can serve as the product’s own disposable ice chest. We’re very excited for consumers to have a chance to try out this groundbreaking product for themselves.”
Big Box Vodka’s groundbreaking packing is composed of microflute cardboard, which provides superior durability and insulation. Every box contains a spouted, inner beverage bladder that can be removed for faster cooling times. The ultra-premium vodka within is made in the U.S. using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process. Each box contains 1.75 liters—more than double the amount inside traditional 750 ml bottles, without taking up more space.
Plans call for Big Box Vodka to be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people—nearly 30 percent of the total U.S. populace. ASCC’s flagship brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many bars and retailers.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO) and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
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