PARIS--(BUSINESS WIRE)--Mirakl, the French online marketplace technology firm, has announced that it has closed a $20 million Series B round of funding. The injection of capital will be used to bring Mirakl’s online marketplace platform to a greater number of B2C and B2B retailers across the globe.
The deal was led by 83North’s Laurel Bowden (an investor in firms such as hybris, Just Eat and Notonthehighstreet), Felix Capital’s Frederic Court and Dave Strohm, Partner at Greylock and a founding investor and advisor to 83North. The funding comes on the back of Mirakl achieving growth of 200% between 2013 and 2014 and signing 22 new customers so far in 2015.
The round, one of the largest secured by a French firm this year, will drive Mirakl’s international expansion. Following the 2014 opening of its first American office, the U.S. will continue to be a key growth market. Mirakl’s current B2C customers include Best Buy, GAME, Halfords, Woolworths, Galeries Lafayette and Darty, and in total Mirakl has 55 customers across 11 countries.
According to IDC the SaaS enterprise applications market is forecast to increase to a total of USD $50.8 billion by 2018. At the same time Statista projects retail ecommerce to grow to USD $2.39 trillion by 2018.
“Any smart retailer in 2015 should have an online marketplace, or be considering it as an option,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Consumers want choice, service and competitive pricing and an online marketplace delivers all three, allowing controlled growth and the on-going improvement and refinement of the customer experience. It doesn’t matter if your business model is B2C or B2B, an online marketplace will help you reach and service customers better than ever before.”
Laurel Bowden, Partner, 83North said: “Online marketplaces are everywhere, driving multichannel retail and offering a greater scope for expansion combined with higher profit growth and lower risk. We are getting ever closer to a time where every sector, be it art, professional services or travel, will be utilising online marketplaces and Mirakl is well positioned to deliver this. I’m excited to begin working alongside the exceptional entrepreneurial team that has already built Mirakl to where it is today.”
Philippe Corrot, co-founder and CEO, Mirakl commented: “Mirakl is growing incredibly fast and attracting such a range of world-class investors will be a major benefit to us as we continue our journey. Global commerce is continuously increasing in competitiveness, and those who adapt to changing consumption patterns and place customers at the heart of their business succeed. With this investment we can capitalise on our market leading position in Europe and achieve the same success supporting the most dynamic B2C and B2B online marketplaces across the USA.”
Mirakl is headquartered in Paris and also has offices in London and Boston. It was launched in 2012 by Philippe Corrot and Adrien Nussenbaum.