AUSTIN, Texas--(BUSINESS WIRE)--Accenture (NYSE:ACN) has acquired Chaotic Moon, a creative technology studio that creates and develops user-centered experiences for leading brands, strengthening its full suite of marketing and digital services provided by Accenture Interactive, part of Accenture Digital. Terms of the transaction were not disclosed.
Austin-based Chaotic Moon has capabilities in experience strategy, digital design, prototyping, and development. The acquisition provides Accenture Interactive with expanded rapid prototyping and creative technology capabilities, as well as a regional foothold in the talent-rich Texas market. The studio is known for its adventurous style, boundary-pushing technology, and a methodology that pairs designers with developers on rapid co-creation -- from concepting to delivery.
“We’re delighted to bring all of the talented and creative people of Chaotic Moon to Accenture Interactive to help us keep pace with the growing demand for our digital design and innovation services,” said Brian Whipple, senior managing director, Accenture Interactive. “Chaotic Moon is a natural extension of our capabilities and allows us to expand geographically into Austin, with its strong base of designers and engineers. Together, we will work to fulfill our ambition at Accenture Interactive to be a market leader in experience design, marketing, content and commerce for the world’s biggest brands.”
“Chaotic Moon is a place where ideas are realized, conversations are sparked, and problems are solved through creativity and technology by having the best talent,” said Ben Lamm, chief executive officer and co-founder. “With Accenture Interactive, Chaotic Moon will continue to design and build technology of consequence for our existing clients, as well as Accenture’s roster of many of the world’s biggest brands. With Accenture’s global footprint, ability to deliver at scale, deep industry expertise, and enduring client relationships, we’ll be able to create amazing digital experiences, pushing the boundaries of technology to do things that haven’t been done – or even thought of – before.”
Founded in 2010, Chaotic Moon is based in Austin and recently announced plans to open a second office in Dallas. The fast-growing company made its name by creating transformational digital products for popular brands, including Disney, Marvel, and others. Its bold, innovative work has won accolades for its creativity and innovation, including recognition from a leading analyst firm for its agile and rapid development processes and highly creative, innovative mobile projects. The company has also garnered strong market recognition for its futuristic inventions, such as The Whole Foods “Smart Cart,” an autonomous cart that can follow a shopper around the store while keeping track of needed items, ingredients and purchase totals.
Chaotic Moon is the latest move Accenture has made to rapidly scale Accenture Interactive’s end-to-end digital experience, marketing, content and commerce services for brands globally. They will join forces with Fjord, the design and innovation arm of Accenture Interactive.
Earlier this month, Accenture acquired PacificLink Group, an independent set of full service digital agencies in Hong Kong. Prior to that, it acquired Brightstep, a Swedish provider of digital content and commerce solutions. In May, it opened the Accenture Interactive Innovation Center in Sophia Antipolis, France, which provides leading brands an environment to experience the impact of social media and artificial intelligence on customer service, marketing campaigns and the entire customer experience.
Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive.
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