ISTANBUL & SAN FRANCISCO--(BUSINESS WIRE)--Adphorus, a leading performance marketing platform and Facebook® Marketing Partner, today announced a $1 million seed investment led by European angel investors and 500 Startups to further boost company and platform expansion in Western Europe and global emerging markets. Its seed investor group consists of angel and institutional investors active in ad tech investments within other parts of Europe as well, including Germany and Sweden. Additionally, with today’s funding news, Adphorus announced that Şekip Can Gökalp, founder of premium mobile ad network mobilike (recently sold to Opera Mediaworks) and Adphorus investor, has joined the board of directors on behalf of the investors.
Dave McClure founded 500 Startups with a focus on investing in innovative companies across a variety of markets. To date, 500 Startups has invested $100 million in over 50 countries and in 1,000 investments over the past five years, and its portfolio includes global leaders Twilio Inc., Udemy Inc., Credit Karma Inc., BarkBox Inc., and Ipsy. With today’s news, the thriving seed investment firm and startup incubator will further expand its portfolio with the addition of Adphorus.
Sean Percival, 500 Startups Partner, said: “We’re excited to work with Adphorus, who has already proven to be a leading ad platform and Facebook marketing solution. This is my first investment into a Turkish company, and 500 Startups is continuing to look into the region for great opportunities like this.”
Volkan Çağsal, Adphorus CEO and founder, said: “We are committed to creating the best performance marketing platform on Facebook and help our clients achieve a higher ROI. We're thrilled to have our seed investors and 500 Startups on board, further enabling us to expand our capabilities on Facebook and increase our presence in the global markets.”
Based in Istanbul with a global reach, Adphorus provides performance marketers with a comprehensive ad platform for Facebook ad optimization. Its offering includes a SaaS solution, including marketing automation and algorithmic optimization to increase conversions. An internal team of data scientists built Adphorus’ proprietary algorithmic optimization engine, Marvin, using predictive models for bid management and budget allocation. The company has quickly grown into a market leader for Facebook advertisers and already expanded its foothold in Europe, Middle East and Latin America on the back of its solid platform as well as its dedicated approach to customer success.
trivago, the world’s largest hotel search site, is one of the longer-term customers of Adphorus. Thomas Wrobel, Global Performance Marketing for trivago, said: “We chose to work with Adphorus as they were the first FMP to truly understand trivago's business model, and were willing to adapt their product to suit trivago's needs. Through working closely together, we have been able to achieve excellent results in terms of both implementing new advertising products and bringing them to scale in over 40 markets.”
For more information about Adphorus, please visit http://adphorus.com.
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Founded in Istanbul in 2015, Adphorus is a leading performance marketing platform and Facebook Marketing Partner based in Istanbul. Its SaaS offering includes marketing automation and algorithmic optimization to increase ROI. Adphorus works with leading e-commerce, travel and mobile companies focused on performance advertising globally. For more information, visit http://adphorus.com.