ATLANTA--(BUSINESS WIRE)--Cardlytics, the company that pioneered the global Card-Linked Marketing industry, is teaming up with independent media agency Palisades MediaGroup in an innovative new marketing campaign for The Weinstein Company (TWC) that will take a tremendous amount of guesswork out of getting proven moviegoers into theaters opening weekend.
The MPAA 2014 Theatrical Market Statistics Report outlines that 11% of moviegoers account for 51% of box office spend. Now more than ever, studios are focused on reaching this “active moviegoer” audience, as they are critical to box office success.
In a first-of-its-kind program, Palisades Media Group and TWC will be using Cardlytics’ purchase data to target active moviegoers who have not only purchased tickets online, but at the box office of all theater locations. As a result, TWC will reach the 85%+ of active moviegoers who purchase their tickets on site – providing the greatest opportunity to influence weekend box office for TWC’s upcoming boxing drama Southpaw, starring Jake Gyllenhaal, which hits theaters nationwide on July 24th.
“Cardlytics provides insight into the purchase habits of moviegoers that we haven’t had previously,” said Francois Martin, EVP of Marketing and TV Sales at TWC. “It gives us the ability to see that we’re reaching the people most likely to actually attend a movie theater on opening weekend.”
“As the first studio to work with us on this type of program, TWC and Palisades MediaGroup understand how important it is to target audiences based on purchase data that shows that they go to the movies,” said Arlo Laitin, SVP Media Partnerships at Cardlytics. “They will also be able to measure whether the audiences who saw Southpaw promotional trailers purchased tickets in theaters for opening weekend, helping to close the loop from online campaigns to actual ticket sales offline.”
“We’re getting close to the holy grail of digital marketing for film. Being able to connect our digital marketing efforts specifically to offline ticket purchasers is a huge advantage for us,” said Arthur Chan, EVP of Digital Marketing at Palisades MediaGroup.
Cardlytics® is a purchase-driven data intelligence platform, whose patented technology measures and connects trillions of dollars in purchases to millions of individual consumers. Cardlytics partners with major financial institutions, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the security of the bank. This whole-wallet perspective on consumer spending helps advertisers reach very specific audiences – and precisely measure offline results from online marketing campaigns. Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, San Francisco, and Los Angeles.
About Palisades MediaGroup
Founded in 1996, Palisades MediaGroup is an independent, full-service media agency with offices in Los Angeles and San Francisco. Its staff of over 100 experts specialize in digital media and creative, national and local audio/video investment, strategic planning, business intelligence, analytics and consumer insights, outdoor and print advertising. Palisades' billings are in excess of $380 million, with a client portfolio that spans the entertainment, fashion, technology, insurance, retail, QSR, healthcare and packaged goods industries. In 2014, Palisades MediaGroup was named "Boutique Agency of the Year" by thinkLA. Visit www.palisadesmedia.com for more information.
About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. During Harvey and Bob’s tenure at Miramax and TWC, they have received 341 Oscar nominations and won 81 Academy Awards.
Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; 1408; I’M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE KING’S SPEECH; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON’T KNOW HOW SHE DOES IT; SARAH’S KEY; SPY KIDS: ALL THE TIME IN THE WORLD IN 4D; MY WEEK WITH MARILYN; THE IRON LADY; W.E.; CORIOLANUS; UNDEFEATED; THE ARTIST; BULLY; THE INTOUCHABLES; LAWLESS; KILLING THEM SOFTLY; THE MASTER; SILVER LININGS PLAYBOOK; DJANGO UNCHAINED; QUARTET; ESCAPE FROM PLANET EARTH; DARK SKIES; THE SAPPHIRES; SCARY MOVIE 5; KON-TIKI; UNFINISHED SONG; FRUITVALE STATION; LEE DANIELS' THE BUTLER; THE GRANDMASTER; SALINGER; 12-12-12; PHILOMENA; MANDELA: LONG WALK TO FREEDOM; AUGUST: OSAGE COUNTY; VAMPIRE ACADEMY; THE RAILWAY MAN; THE IMMIGRANT; YVES SAINT LAURENT; BEGIN AGAIN; THE GIVER; FRANK MILLER’S SIN CITY: A DAME TO KILL FOR; THE DISAPPEARANCE OF ELEANOR RIGBY; TRACKS; ST. VINCENT; THE IMITATION GAME; PADDINGTON and WOMAN IN GOLD. Upcoming releases include SOUTHPAW, UNDERDOGS, NO ESCAPE, THREE GENERATIONS, ADAM JONES, CAROL and THE HATEFUL EIGHT.
TWC boasts an active television production division, which garnered nine Emmy nominations in 2013 and five in 2014. TWC Television produces the reality powerhouse Project Runway, with its spin-off series Project Runway All Stars and Under The Gunn. Recent TWC television productions include Mob Wives, Million Dollar Shoppers, Rodeo Girls and Trailer Park: Welcome to Myrtle Manor. Scripted projects currently in production include John Fusco's Marco Polo. Scripted projects in development include Ten Commandments and Daniel Stashower’s The Hour Of Peril. TWC also developed Nanny Diaries and produced The No. 1 Ladies' Detective Agency.