KARLSRUHE, Germany & ATLANTA--(BUSINESS WIRE)--Uli Veigel, former CEO of Grey Advertising’s business in Germany, is the new chairman of the advisory board at BrandMaker GmbH, the leading provider of Marketing Resource Management (MRM) systems. Veigel is one of the most successful representatives of the German marketing communications industry.
"Technology should help companies to control complexity and not make everything more complicated," comments Uli Veigel on his appointment to BrandMaker's advisory board. "The systems currently available enable marketing managers to stay in control of the process, instead of completely outsourcing strategic resources, processes, and know-how to external service providers. I think it is great that a German technology vendor is a front runner internationally in this regard and gladly bring my long-standing expertise to the service of BrandMaker."
Since 2014, Veigel has provided strategic brand consultation with his own company. He specializes in brands and brand management in disruptive environments and in transforming business models. Uli Veigel Brand Consultancy works for prominent manufacturers of consumer goods, media brands, and for start-ups with a high level of innovation.
Formerly as CEO of the Grey 2 Group Germany/CEE from 2004 to 2012, Veigel was responsible for the German and Central Eastern European Grey businesses and clients. With branches in over 80 countries, Grey is one of the largest advertising agencies in the world. Since 2013, Veigel has managed the global customer General Electric Healthcare MR as executive vice president of Grey New York. Previously, he was employed as CEO for Bates DACH/CEE from 1992 to 2002. The earlier career of this skilled advertising management expert includes stints with Ogilvy & Mather and the tobacco manufacturer Reemtsma.
BrandMaker is among the leading global providers of systems for Marketing Resource Management (MRM) and Marketing Process Optimization (MPO). BrandMaker was rated as a leader for the fourth year in a row in the MRM space by leading analysts and is one of the fastest-growing providers in this sector. BrandMaker’s Marketing Efficiency Cloud provides companies with an extensive platform they can use to plan, implement, and control their marketing, and, thanks to clearly structured dashboards, to keep track of their activities and communications channels.
Mirko Holzer, CEO and founder of BrandMaker says, "BrandMaker is a technology provider that, according to analysts, is the only one of the global leaders in the MRM market to demonstrate a clear core competency in marketing. I am very pleased that Uli Veigel, a leader in marketing and communications, now joins our advisory board alongside well-known personalities from the IT industry."
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a "Leader" in the MRM sector and count the company among the world's fastest-growing providers.
Many well-known companies use BrandMaker solutions including Audi, Bayer, Ernst & Young, Hewlett Packard, Humana, Kyocera, Maybank, Roche and UBS. A global partner network, branch offices in various European countries, and BrandMaker Inc., headquartered in Atlanta, Georgia, support BrandMaker's international customers.