HOUSTON--(BUSINESS WIRE)--Signet Interactive, LLC, an outsourced marketing and business process firm, today announced the acquisition of the Montgomery County-based agency Newton Design & Marketing, LLC, expanding services in the near term to both companies’ clients.
The leaders of Signet acquired Newton to better serve clients by providing an optimal combination of creative and operational skillsets. Signet has recently scaled its organizational culture into new markets, including Dallas, Atlanta and now The Woodlands, to allow the company to become more embedded with its clients and to support their needs.
“This next step in our growth strategy demonstrates our continued effort to expand Signet’s service offerings to meet ever-evolving marketing and business challenges,” said Chris Mulgrew, president and chief strategy officer at Signet Interactive. “We are confident in our ability to execute a seamless integration, and with additional market reach and capabilities, we can better meet our clients’ current demands, build for the future and help achieve our vision of brand distinction.”
The two companies will continue to serve their current client base while using their complementary strengths to expand their service offerings into existing and new markets, including multimedia and video marketing, branding, traditional advertising, social media and digital marketing.
“By putting the two firms together, it won’t matter which service you need or what go-to-market strategy you are executing; it will all be integrated as part of one client experience,” said Rob Neumann, principle of Newton Design & Marketing. “Signet has truly demonstrated creative excellence and leadership in the marketing community of Houston. This transaction represents a major commitment to strengthen the talent and expand the market presence critical to delivering on that mission.”
“This transaction delivers significant client, shareowner and industry benefits that are available at this level only from the combination of these two companies with complementary marketing technologies, award-winning creative and proven operations,” said Jeff James, chairman and chief creative officer at Signet Interactive. “The Signet team embodies passion, professionalism and the search for perfection. The Newton organization is a welcome part of Signet’s results-oriented advertising, public relations and VeloCiti™ marketing service model.”
With recent expansion of seven new employees, including marketing consultants and brand managers, Signet Interactive’s growth plans include further market expansion in the long-term with an increase in new talent acquisition. Currently, the company is looking to grow each of its departments, with immediate hires in the social media marketing, web design and development departments.
About Signet Interactive, LLC:
Signet Interactive was established in 2011 as a full-service outsourced marketing and business process firm that bridges the interactive, social and traditional mediums. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Signet's proprietary marketing systems, The VeloCiti Program and The OptiCiti Program, help clients get control of their online and offline messaging by focusing on website and other content publishing in order to maintain relevancy in the major search engines. For information on Signet, visit SignetInteractive.com.
About Newton Design & Marketing:
Newton Design & Marketing is a full-service marketing and advertising agency located in The Woodlands, Texas. With a focus on small and medium-sized businesses, Newton Design & Marketing develops unique localized campaigns that help businesses reach their target audience. Newton's services include creating compelling, award-winning websites, social media marketing, local SEO and SEM marketing and traditional advertising campaigns. For more information on Newton Design & Marketing, visit DesignByNewton.com.