According to the latest report by Technavio, the availability of television and radio in rural areas has helped organizations promote their products and services to rural audiences through advertisement. The use of mobile devices and their increased connectivity in both urban and rural areas is also encouraging organizations to opt for mobile advertising.
“More and more organizations are choosing advertising as a medium to reach the masses. Advertising via mobile and even TV is cost-effective and allows brands to reach a large number of people in an effective manner,” says Faisal Ghaus, Vice President of Technavio.
The new Technavio report also emphasizes a growing number of platforms available for advertising. As the number of channels grows, the future of advertising is promising and it also gives brands various choices of medium to reach their target audience.
“The mobile platform is growing at an exponential rate with the growing number of mobile devices, availability of economical mobile data plans, and the growing number of mobile apps,” says Ghaus.
Technavio currently has more than 3000 market research reports on a huge range of topics, including:
Technavio is a leading global technology research and advisory company.
Founded in 2003, Technavio has about 200 analysts globally and develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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