MINNEAPOLIS--(BUSINESS WIRE)--Storyworks1, a Minneapolis-based provider of enterprise-class business technology solutions, announced the release of a new tool for field salespeople that allows them to identify high priority opportunities based on location. Storyworks1’s new Opportunity Locator provides field sales personnel with the ability to sync their current location with a CRM via mobile device in order to map nearby prospect and client locations and profiles. The Opportunity Locator customizes information based on the user’s current area, prioritizes appointment possibilities and locates current contact information from simple keyword searches. With the Opportunity Locator, salespeople can also upload information from calls and meetings to the corporate CRM.
“It’s critical that salespeople maximize their time in the field to achieve the highest productivity possible. The Opportunity Locator is one of the first tools to take the power of a CRM and translate it into greater sales efficiency,” said Jeff Fritz, CEO of Storyworks1. “The ability to obtain key information about clients and potential clients within a targeted geographical area allows salespeople to add more meetings, reduce phone and email time, and avoid unnecessary trips back to the office to access the CRM. This results in an extraordinary gain in terms of efficiency for the salespeople, and greatly reduced opportunity costs for the corporation.”
Once engaged, the Opportunity Locator works by syncing with the salesperson’s current location via his or her mobile device. Information is then extracted from the company CRM to the device based on geographic data and searching mechanisms. Key information regarding the closest client and prospect offices including prioritization of opportunities is then available through simple keyword searches and/or last names. Calls and meetings can be logged into the CRM via the Opportunity Locator, eliminating travel back to the office.
“The Opportunity Locator has already provided great efficiencies for our salespeople in the field and we haven’t scratched the surface yet,” said Tom Donnelly, Regional Vice President for Principal Financial Group. “The Opportunity Locator is easy to use and gives our field reps the ability to access and update vital sales information at their fingertips, which saves time and improves productivity.”
The Opportunity Locator is the first tool within a new set of capabilities for the Storyworks1 solution. An upgrade for Storyworks1 is planned in August of this year to offer major enhancements to the platform and its associated applications to further improve the Customer Buying Experience (CBX).
About Storyworks1: Founded in 2012, Storyworks1 is a Minneapolis-based company that provides enterprise-class business technology solutions for organizations with large field sales operations. Storyworks1 is a Software-as-a-Service platform that provides marketing and sales information to the field, while reporting key data on activity in the field to management. Storyworks1 offers seamless integration with most CRM, CMS, LMS and other enterprise marketing and operations applications. For more information visit Storyworks1.com