CALABASAS HILLS, Calif.--(BUSINESS WIRE)--The Cheesecake Factory® will celebrate National Cheesecake Day in a big way this year by making it a two-day celebration and offering dine-in guests any slice of its more than 30 legendary flavors of cheesecake for half price* on both July 29 and July 30. Traditionally celebrated on July 30, The Cheesecake Factory will start its two-day National Cheesecake Day celebration a day early and unveil its newest flavor – Salted Caramel Cheesecake – on July 29. Dine-in guests can try a slice of the new Salted Caramel Cheesecake, or any of The Cheesecake Factory’s more than 30 legendary flavors of cheesecake, for half price on both Wednesday, July 29 and Thursday, July 30*.
The Cheesecake Factory’s Salted Caramel Cheesecake features caramel cheesecake and creamy caramel mousse on a blonde brownie all topped with salted caramel. And for every slice of the new cheesecake sold over the next year, The Cheesecake Factory will donate 25 cents to Feeding America®, the nation’s largest domestic hunger relief organization.
Guests can’t help but smile when a slice of their favorite cheesecake is set in front of them, and The Cheesecake Factory is encouraging fans to say “cheese” and snap a selfie with their cheesecake for a chance to win big prizes in the “Say Cheesecake” Contest. On July 29, July 30 and July 31, guests who take a photo of themselves with a slice of any of The Cheesecake Factory’s legendary cheesecakes and post it along with the hashtag #SayCheesecakeContest to Instagram or Twitter, or to the contest post on The Cheesecake Factory’s official page on Facebook, will have a chance to win up to $1,000**. The top 20 photos will be featured in a photo gallery for fan voting from August 3 to August 5 at www.saycheesecakecontest.com, and the photo that receives the most fan votes will be named the grand prize winner and receive $1,000. There will be 9 runners-up who will each win $100 in Complimentary eCards to The Cheesecake Factory.
“We know our guests look forward to enjoying a slice of any of our delicious cheesecakes for half price on National Cheesecake Day,” said David Overton, Founder and CEO of The Cheesecake Factory. “National Cheesecake Day gives us the chance to celebrate our favorite day of the year while also unveiling a new cheesecake, and we are so pleased to be introducing the Salted Caramel Cheesecake to our guests.”
*One slice of cheesecake per dine-in guest. Must be present.
**Contest conditions apply. For complete eligibility requirements, how to enter, description of prizes, judging criteria, and Official Rules, visit SayCheesecakeContest.com. No purchase necessary to enter or win.
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About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company, through its subsidiaries, operates 192 full-service, casual dining restaurants throughout the U.S. and Puerto Rico, including 179 restaurants under The Cheesecake Factory® mark; 12 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, nine The Cheesecake Factory® restaurants operate under licensing agreements. The Company’s bakery division operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce quality cheesecakes and other baked products. In 2015, the Company was named to the FORTUNE Magazine “100 Best Companies to Work For®” list for the second consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.
FORTUNE and 100 Best Companies to Work For® are registered trademarks of Time Inc. and are used under license. From FORTUNE Magazine, March 15, 2015 ©2015 Time Inc. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.