NEW YORK--(BUSINESS WIRE)--Affect, a public relations, marketing and social media firm specializing in technology, healthcare and professional services, was selected by CorporateRewards, provider of enterprise recognition, incentive and reward software platform WorkStride, to spearhead its communications program.
CorporateRewards builds recognition, rewards and incentive software solutions that help individuals and organizations optimize performance and enhance impact. Its customizable platform, WorkStride, powers employee engagement and performance programs across the enterprise, motivating and rewarding the people needed to drive growth. Organizations ranging from one thousand employees to Fortune 500 enterprises utilize WorkStride for peer-to-peer recognition, sales incentives, wellness, safety, training and service award programs.
“Traditional corporate incentive and reward programs are no longer relevant in today’s marketplace, and companies need more effective ways to improve employee engagement, culture and ultimately performance,” said Tom Silk, Executive Vice President, Sales & Marketing of CorporateRewards. “Affect has significant experience communicating with human resources and company leaders about their needs, as well as a strong background in B2B technology solutions, making them the right choice to lead a PR program for CorporateRewards and WorkStride.”
Leveraging its extensive experience working with business-to-business technology and human resources software-as-a-service providers, Affect will launch a public relations program for CorporateRewards aimed at building brand awareness and raising the profiles of its executives. The program, which will include a combination of proactive media relations, Story Hijacking™ and Trend Intervention™, as well as thought leadership and executive positioning, will seek to initiate discussions around current employee recognition and incentive challenges and support the company as it works to achieve its business goals.
“CorporateRewards’ approach is unique in that it helps companies go beyond traditional corporate gifting, enabling employees to better interact with each other through the WorkStride platform and even use non-monetary initiatives to incentivize and spur greater engagement,” said Melissa Baratta, Senior Vice President of Affect. “We’re excited to represent the company in communicating the need for more innovative recognition programs, as well as the value proposition and differentiators WorkStride can offer customers.”
Affect is a public relations and social media firm located in New York. Established in 2002, the company specializes in technology, healthcare and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward thinking insights to achieve the precise results that its clients seek. For more information, web: www.affect.com; blog: www.techaffect.com; Twitter: @teamaffect.