NEW YORK--(BUSINESS WIRE)--Vested, a new communications agency for a new financial industry, announced today its formal public launch. Created by senior communications executives Dan Simon and Binna Kim, Vested helps both traditional and new financial firms navigate an increasingly disruptive environment. Additionally, Vested has created a new agency model for a new generation of young talent, embracing an entrepreneurial partnership approach to attract and retain the industry’s top professionals.
“The financial industry is transforming before our eyes,” comments Vested CEO Dan Simon. “The rise of 'fintech’ is changing the way people think about financial services. Simultaneously, major banks, asset managers and other institutions are scrambling to figure out how to communicate a message of innovation and modernity in a ‘disrupt or be disrupted’ market. This is why we created Vested – to help both traditional and new brands address this paradigm shift.”
Vested is an integrated communications agency, helping brands tackle their sales and marketing objectives through paid, owned, earned and shared media campaigns. Leveraging decades of deep financial knowledge and creative expertise, Vested fuses nerdiness, irreverence, out-of-the-box thinking, entrepreneurialism and a pragmatic approach. Already representing ten clients across the financial spectrum, including firms such as the Carbon Trade Exchange, Contix, HedgeCoVest, Polaris Consulting & Services and the Museum of American Finance, Vested is on a rapid growth trajectory.
Binna Kim, Vested President, notes, “What we recognized was that the current agency model no longer works for this new generation of talent. People today are seeking out environments where they can take control of their professional destiny, be their own boss and be as creative and wacky as they want to be. At Vested, we offer you the chance to be an entrepreneur, own a piece of a growing agency and pursue your creative interests in an unfettered way.”
As part of the “InVested” approach to offering an entrepreneurial experience, Vested is offering all employees at all levels:
- A real, dividend-yielding equity stake in the firm
- Unlimited vacation days
- A three-month sabbatical after four years of employment
- Monthly Uber and Starbucks accounts
- As well as a host of other benefits
Jon Zanoff, Founder of Empire Startups, remarks, “We at Empire Startups welcome Vested’s arrival. PR and marketing can be a barrier to entry for new fintech startups – they require a hyper-focused communications strategy to broadcast their value.”
Dr. David Cowen, President and CEO of the Museum of American Finance, says, “As the nation’s only finance museum we understand better than most how important it is to tell the story of finance and to articulate the contributions that this industry has made to society. Dan and the team at Vested are passionate about telling this story and we are proud to call them our trusted communications partner.”
Vested is a new communications firm for a new financial industry. We deliver integrated communications solutions that merge deep financial and technology expertise with creativity and results. Over the last 15 years, our team has worked with financial brands both big and small to make outsized impressions and are launching Vested to bring a hands-on, innovative approach to communications. We believe that as the industry evolves, so should communications. This is why we’re tapping into the best new technologies and the smartest global partners. And why we’re channel-agnostic. Whether it’s managing our clients’ social media profiles, PR programs, digital ad campaigns or content marketing programs – we’re focused on delivering out-of-the-box results.