BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated public relations, content marketing and digital media agency for the technology, consumer tech and healthcare industries, has been named the agency of record for Drizly™, the technology company which recently raised $13 million in Series A venture capital to bring a superior shopping experience for beer, wine and liquor, and the on-demand delivery of beverage alcohol, to cities across North America.
Headquartered in Boston and currently serving 15 major metropolitan cities, Drizly plans to double its footprint over the course of the next year. In addition to its Series A funding, the company announced an exclusive strategic alliance with WSWA Services, an affiliate of the Wine & Spirits Wholesalers of America (WSWA) and its 362 member companies. After a rigorous evaluation of national firms, PAN Communications was selected in May as Drizly’s PR agency of record.
“For the last 18 months, communications has been core to generating awareness and demand for Drizly among consumers and retailers alike,” said Michael DiLorenzo, senior vice president of marketing for Drizly. “Now, as Drizly accelerates its expansion this year to more than 30 cities across North America, it is essential that we have scalable, sophisticated earned media capabilities that will successfully underpin our growth."
“We are thrilled to add Drizly to our growing portfolio of leading consumer technology brands,” said Lauren Arnold, vice president at PAN Communications. “Drizly is leading the liquor industry’s shift to digital commerce while delivering an exceptional customer experience. The company is undoubtedly poised for exponential growth and we are looking forward to aligning the right program that will fuel their long-term success.”
Drizly™ is the technology company powering a superior shopping experience for beer, wine and liquor. Combining the best selection and price, content-rich and personalized shopping experiences, and the speed and convenience of on-demand delivery, Drizly delivers "The Joy of Drinking™" to legal-age drinkers across the United States. Backed by a world-class group of angel and institutional investors, the company has raised $17.8 million to become a superior place to shop for beer, wine and liquor in Austin, Baltimore, Boston, Chicago, Dallas, Denver, Indianapolis, Los Angeles, Minneapolis/St. Paul, New York City, Providence, Seattle, St. Louis, and Washington D.C.
PAN Communications is a data focused public relations, content marketing, and digital agency providing consumer tech, healthcare and technology brands with award-winning, integrated communications programs. For two decades, PAN has delivered insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides marketers with impactful communications, influencer relations, social media and PANdigital services that expand our client’s brand equity, positively impacting their customers’ path to purchase through consistent engagement. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.