ALBANY, N.Y.--(BUSINESS WIRE)--MarketResearchReports.biz announces the addition of a new market research report titled ‘Global Medical Publishing Market 2015-2019: Market Size, Share, Growth, Trends and Forecast Report’. The print publishing industry is on the verge of flat-lining, having conceded much of its market share to the digital publishing industry. The medical publishing industry is no exception to this reality. The new report on the global medical publishing market explores the implications of this change to predict the growth rate and value of the market.
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The size of the medical publishing market is calculated on the basis of vendors’ revenue in both digital and traditional publishing. Furthermore, the report segments the global medical publishing market on the basis of products and geography for a highly detailed analysis. Research, generation, and content distribution are the three core functions via which the medical publishing industry functions. The healthcare sector typically accesses medical journals via products such as journals, e-books, and books.
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While the U.S., Western Europe, and Japan have been traditional hubs of scientific publishing activity, the medical publishing market is picking up in Southeast Asia, North America and in some Middle East countries. The United States—the traditional market leader—is reporting a loss of market share, whereas China is closing in on the market leader.
Even as this change occurs, the transition from print to digital will pave growth avenues. With print publications suffering dwindling revenues, the only way ahead is to switch to digital delivery platforms. An upward trend in R&D investment augurs well for the global medical publishing market, the report states. Key vendors profiled in the report include: Informa, Springer Science+Business Media, John Wiley & Sons, Reed Elsevier, and Truven Health Analytics.
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