MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--After months of speculation, the Aristocrat Group Corp. (OTCBB:ASCC) unveiled its unconventional new distilled spirits product today: Big Box Vodka, one of the first ultra-premium vodkas to arrive in a box.
“Our intention with this product is to create an entirely new segment in the beverage alcohol industry,” said ASCC CEO Robert Federowicz. “Big Box Vodka is the vodka that goes where other ultra-premium vodkas can’t, from the beach to the yacht. Or you can pour yourself a shot without ever taking Big Box Vodka out of your freezer.”
Big Box Vodka is a handcrafted spirit made in the U.S. using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process. The result is a smooth, crisp spirit that can be enjoyed straight-up or in a favorite cocktail. The spirit comes in a spouted, 1.75-liter box that holds more than double the volume of traditional 750 mL bottles.
ASCC initially planned to publicly release the first details on Big Box Vodka in July, but moved up its marketing timetable after receiving a great deal of interest in its new product. Development has been underway on Big Box Vodka for months as the company crafted innovative packaging designed to make the new spirit the most buzzed-about product in the vodka category.
Plans call for Big Box Vodka to be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people—nearly 30 percent of the total U.S. populace.
“Big Box Vodka is the first ultra-premium vodka brand that has been engineered for maximum convenience and portability,” Federowicz said. “The packaging alone makes the new brand totally distinct from any other in the alcoholic beverages sector.”
ASCC’s flagship brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many bars and retailers.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO) and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
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