MOSCOW--(BUSINESS WIRE)--MasterImage 3D, innovator of cinematic solutions, announced today a partnership with Tashir Group’s Cinema Star theater chain to provide 3D cinema systems in support of their efforts to bring premium movie-going experiences across Russia. Tashir Group is a prominent conglomerate run by Samvel Karapetyan with investments in commercial real estate, hotels, infrastructure, cable networks and other businesses. Starting in March 2015, the Tashir Group began ambitious plans to expand the high-end multiplex industry in Russia by opening over 125 new screens through the next 10 years with 3D a large component of that experience.
Cinema Star selected MasterImage 3D for the presentation quality of the HORIZON3D premium digital cinema system, recognized for bright 3D without sacrificing image quality. The HORIZON3D uses a three-beam optical system that eliminates discrepancies between pass-through light and reflected light to create high-brightness 3D with greater clarity and uniformity than two-way beam systems.
“Russian moviegoers continue to choose the 3D format as a preferred cinematic experience—whether Hollywood blockbusters or local productions,” says Karina Agadzhanova, CEO at Cinema Star. “Cinema Star is committed to offering the highest quality 3D presentation, and HORIZON3D offers the perfect balance of brightness, vivid colors and crisp 3D imagery.”
“Exhibitors like Cinema Star make the Russian market so exciting,” says Adam MacDonald, Director of Digital Cinema, EMEA at MasterImage 3D. “Cinema Star is synonymous with selecting the latest digital cinema technology, and HORIZON3D is a great match for their desire to put the best 3D images on screen.”
About MasterImage 3D
MasterImage 3D, Inc. provides pioneering 3D solutions for theaters and mobile devices. With over 8,000 digital 3D cinema systems installed in over 100 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. It enabled one of the world’s first glasses-free 3D phones and is in development for devices. Founded in 2004, the company is headquartered in Hollywood, with offices in the UK, Japan, Korea, Taiwan and Brazil.
About Tashir Group
Tashir was set up in 1999 and is now the largest diversified federal-level group in Russia that consists of over 200 organizations in various sectors of the Russian economy, including construction, manufacturing, finance, power-generation, development, retail and entertainment. The total number of employees is over 45,000 people. Our activities cover 25 cities of Russia and neighboring countries. The founder and president of Tashir Group is Samvel Karapetyan with the head office in Moscow. Development and commercial real estate management are the base of the Group’s business with retail real estate a top priority. Tashir Group is the leader of the Russian development market, the creator of modern, high-tech facilities in commercial and residential real estate, with a total area about 2.5 million sq. m.