RALEIGH, N.C.--(BUSINESS WIRE)--Regency Franchise Group announces today that Kimberly Fulford has been named Director of Franchise Development. Fulford has 20 years of experience within the office products industry, and previously held positions with Kimberly-Clark, Avery Dennison and, most recently with SP Richards Company as Director of Sales.
“We are pleased to welcome Kimberly to the Regency team,” says Eric Beguelin, CEO, Regency Franchise Group. “Her diverse background, experience, and knowledge of the office products industry will be a tremendous addition to our team.” Fulford has held a variety of positions at SP Richards including Vice President Sales, Vice President Merchandising, and General Manager of the Charlotte distribution center.
“I am thrilled to be a part of the Regency Franchise Group. This program is the most exciting development in the industry today," says Fulford. “The independent dealers who take advantage of this opportunity will find themselves in a position to dominate their marketplaces, regardless of the competition.”
“It’s such a unique concept. Using the independent owner’s existing brand, we combine it with the Regency technology and go-to-market approach, giving the dealer a powerful strategic advantage,” explains Fulford.
Leveraging the existing local market knowledge, relationships and staff members, Regency Franchise Group assists the new partner with selling additional products and services to their existing base, and helps open doors to opportunities previously unobtainable.
Existing Regency franchises have successfully implemented new product lines quickly and without a significant investment by taking advantage of the Regency technology, infrastructure and key distribution alliances.
About Regency Franchise Group
Founded in 2002 by veterans of the B2B services world, the founders of Regency looked to change the way office products are brought to market. By combining a unique buying experience with the ability to serve multi-location customers, Regency has redefined what is possible for the Independent dealer, as well as changed the game in their favor. Visit www.RegencyFranchiseGroup.com.