STAMFORD, Conn.--(BUSINESS WIRE)--WWE will turn to Periscope, a new live streaming app, to give fans a look through the eyes of the competitors as the drama unfolds each week during training and competitions leading up to the weekly premieres of the new hard hitting reality series to air on USA Network, WWE Tough Enough. The @WWEToughEnough account on Periscope will also include guest appearances from the show’s host WWE Superstar Chris Jericho®, Tough Enough judges WWE Hall of Famer Hulk Hogan®, WWE Superstar Daniel Bryan® and WWE Diva Paige™, as well as various other WWE Superstars and Divas.
Starting June 23, WWE Tough Enough will air weekly on Tuesdays at 8/7C on USA Network. Outside of the U.S., WWE Tough Enough airs live on OSN Sports 2 HD across the Middle East and North Africa, Ten Sports in the Indian subcontinent, Cielo in Italy and on YouTube around the rest of the world.
“WWE is already best in class when it comes to utilizing Twitter to engage with their massive global fan base,” said Danny Keens, Head of North American Sports Partnerships at Twitter. “Periscope allows anyone in the world to share and experience live video and now fans of WWE's Tough Enough can further engage with talent from the show live in real-time. WWE is removing another barrier and allowing fans to have a deeper connection with their favorite WWE stars.”
“This new innovative partnership with Periscope will ensure that WWE Tough Enough never goes off the air,” said Lisa Fox, WWE Executive Vice President, Content. “This daily all-access content will bring our fans closer to the competitors, the action and the drama than in any other reality show.”
WWE Tough Enough combines the can’t-miss excitement of live television with reality-show drama, as WWE hopefuls vie for the once-in-a-lifetime opportunity to become the next WWE Superstar or Diva. Unlike anything on television today, the lightning-fast hour of entertainment and competition will include live results every week, giving fans worldwide the power to decide who stays and who goes the very same night.
Every week, the three judges will each nominate one competitor they believe should be cut, and it will be up to the WWE Universe to vote and determine who they feel is “Tough Enough,” to remain in the competition. The competitor with the least number of votes will be eliminated. Throughout the season, each judge will have the ability to save one competitor from being sent home. Ultimately, one man and one woman will be considered “Tough Enough,” with each earning a one-year, $250,000 WWE contract.
The revolutionary WWE Tough Enough App is now available for download. This app will provide an unprecedented fan experience before, during and after the show by enabling fans to vote for who stays and who goes with results calculated in real-time during the final minutes of each episode. The app will also include competitor bios and video and social updates as the competition unfolds throughout the week.
WWE, a publicly traded company (NYSE:WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 175 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
About USA Network
USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA’s award-winning website is located at http://www.usanetwork.com.
Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercising control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares which are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the relatively small public “float” of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made, are subject to change without any obligation on the part of the Company to update or revise them, and undue reliance should not be placed on these statements.