Business Wire Japan to Exhibit at First Content Marketing Expo

- Will present News & Picture Capsules for building effective messaging strategies -

TOKYO--()--Business Wire, a company engaged in press release distribution and security exchange filings, will exhibit at the first ever Content Marketing Expo as the official media partner. Content Marketing Expo, organized by Reed Exhibitions Japan Ltd., is scheduled to be held at Tokyo Big Sight (Koto-ku, Tokyo) from July 1 - 3, 2015.

At booth #W14-42, Business Wire Japan will familiarize visitors with "News Capsule" and "Picture Capsule", two new products that enhance messaging strategies by taking advantage of the unique characteristics offered by multimedia.

News & Picture Capsules are a multimedia content platform that combines photos, videos and a wide range of other files into a single unit for interactive use. Beyond simply providing information, this product enables users to give prominence to informative content and emphasize their stories. News & Picture Capsules give information-providers a tool to effectively convey their intended message, and gives viewers a valuable information source that collects everything they need to know in one spot.

From the Business Wire exhibition booth, not only will there be a number of News Capsule user example cases on-hand, but also an abundance of useful information, including, methods to best utilize news releases to raise awareness and improve brand recognition in and outside of Japan; worldwide media listings; and a showcase of real-world examples.

 

Overview

Date and times: July 1 (Wed) to 3 (Fri), 2015, 10:00-18:00
Venue: Tokyo Big Sight, First Content Marketing EXPO
Booth number #W14-42
Intended audience:
  -   Companies and organizations wishing to expand exposure of their products, brand, and business information both domestically and abroad
- Companies and organizations wishing to disseminate in-house news to stakeholders
- Individuals responsible for communications
 

For reservations, please submit a contact form:
http://www.businesswire.jp/portal/site/jp/contact-form/
Submitting your specific requests and questions beforehand will allow Business Wire to deliver even better suggestions and feedback.

We look forward to seeing you at the Business Wire Japan booth! (Booth # W14-42)

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.

About Business Wire Japan

Business Wire Japan was established in Tokyo in 2005 as a Japanese subsidiary of Business Wire, headquartered in San Francisco and New York. As a full-service provider, the Japan office engages in developing sales channels and distribution networks across the whole of Asia while simultaneously coordinating with Australia and Hong Kong offices.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

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Contacts

Business Wire Japan
Akane Kakui, +81-3-3239-0755
akane.kakui@businesswire.com

Contacts

Business Wire Japan
Akane Kakui, +81-3-3239-0755
akane.kakui@businesswire.com