NEW YORK--(BUSINESS WIRE)--MediaLink, the leading strategic advisory firm serving companies at the convergence of media, marketing, technology and entertainment, announced today that Howard Homonoff has joined the company’s leadership team as Senior Vice President, following a 13 year tenure in consulting.
"Howard is an industry veteran and a true thought leader who will bring a wealth of knowledge to MediaLink and our partners," said Michael Kassan, Chairman and CEO, MediaLink. "His deep experience consulting media companies will only strengthen our practice to ensure our partners stay ahead of industry trends and at the forefront of the conversation. We are delighted to welcome him to our leadership team."
A well-known thought leader, Howard is credited with helping establish and grow PriceWaterhouseCoopers' global Entertainment, Media & Communications advisory practice as well as Homonoff Media Group, LLC, a private strategy consulting practice. He is a recognized expert at intellectual property protection, risk management, and evaluating digital media growth strategies.
As NBCU Cable Networks’ General Counsel and VP, Strategic Ventures at CNBC, Homonoff was responsible for P&L management of NBCUniversal’s early stage business units including web based streaming media, broadcast syndication, interactive TV and video, and helped launch its digital cable service, CNBC World. Following his time at NBCU, both at PwC and through Homonoff Media, Howard has worked with clients such as Comcast/NBCU, Fox Cable Networks, Warner Bros. and Procter & Gamble; Internet Service providers and cable operators such as Verizon and Time Warner Cable; and advertising industry clients such as the Association of National Advertisers and the American Association of Advertising Agencies.
In his new role, Howard will draw on his diverse background to partner with MediaLink’s clients to further their strategic growth initiatives and advise on product and property launches and risk management events, which media companies are enduring as media, marketing, technology and entertainment continue to converge.
“Howard has been a successful operator inside of a global media organization during a time of enormous change. We’re confident he will be a valuable partner to our clients as they navigate various strategic challenges and opportunities,” said Wenda Harris Millard, President and COO, MediaLink.
“MediaLink’s client set is diverse but each represents the best of breed when it comes to their business model,” said Homonoff. “Leveraging the time I have spent working at and with top media institutions, I am confident MediaLink will remain a leader when it comes to advising businesses in this space.”
A weekly contributor to Forbes.com, Homonoff regularly covers topics and trends related to the media industry, is a senior fellow at Columbia Business School’s Institute on Tele-Information (CITI) and is the producer and host of Media Reporter, a cable program produced in conjunction with CITI, which features figures from the entertainment, media and communications world.
Homonoff’s position is based in New York and his appointment is effective immediately.
Founded in 2004 by Michael E. Kassan, MediaLink is a strategic advisory and business development firm. In 2009, Wenda Harris Millard, a digital pioneer, partnered with Michael to build what is today an experienced team of over 100 proven leaders with operating experience in media, marketing, advertising, entertainment, technology, and finance. The company works to drive growth and competitive advantage for organizations of all sizes, from global, Fortune 100 brands to startups.