ROCKVILLE, Md.--(BUSINESS WIRE)--Topdown®, the leading provider of customer correspondence and document automation software, announced today the company was cited in the Forrester Research, Inc. report now available entitled “TechRadar™: Digital Operational Processes, Q2 2015.” The report examines the range of solutions needed to digitize operational processes, and is intended to help enterprise architecture professionals focus their technology investments to improve productivity and reduce costs. Topdown was highlighted in the report as a vendor of Interactive Customer Communications Management (CCM) software.
Dennis Birke, founder and president of Topdown, commented on the recognition saying, “We are very pleased to see Topdown positively mentioned in another Forrester report. We believe the increase in analyst attention is due not only to the strength of our current CCM products, such as CLIENT LETTER®, but also to our plans for future products that will blend CCM capabilities with customer experience technologies.”
This is the second mention of Topdown by Forrester so far in 2015. Topdown was recognized by Forrester in March 2015 in the report, “Brief: Ten Trends Will Reshape Customer Communications Management”, as “…a major provider of customer communications management software” at the forefront of the convergence of CCM and digital experience delivery (DXD) technologies.
Forrester initially cited Topdown in The Forrester Wave™: Document Output for Customer Communications Management, Q1 2014, saying that CLIENT LETTER® “…has deeper support for complex and high volume correspondence solutions than the horizontal DOCCM apps covered in this Forrester Wave.”
Forrester sees Interactive CCM as “transformative” and a way for organizations to make meaningful customer experience improvements, “particularly for enterprises with a ‘print first’ mentality that need to move to digital communication.” Interactive CCM, one of sixteen technologies assessed in the report, is “used to compose, format, personalize, and distribute content to support physical and electronic customer communications.” Like Forrester, Topdown foresees Interactive CCM taking a more prominent role in DXD and customer experience management (CXM).
Topdown develops software-based solutions that help companies improve the efficiency and effectiveness of customer communications. The company is currently working to bridge the gap between customer communications management and customer experience management.
For further information, please visit http://www.topdownsystems.com/.
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