Research and Markets: China's Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/v9qttt/smartphone) has announced the addition of the "Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad" report to their offering.

The Chinese smartphone market growth has been slowing down since 2014, due largely in part to reduced subsidies from major Chinese telecom operators. The competition among mobile phone vendors has been intensified. Seeking new breakthrough innovations is therefore essential for those who need new impact points.

This report provides an overview of the development of three major Chinese smartphone branded vendors, namely Lenovo, Huawei and Coolpad, and examines their proprietary product strategies in the face of increasing market competition.

Key Topics Covered

1. Smartphone Development of Lenovo, Huawei and Coolpad

1.1 The Rise of Chinese Brands Affecting Global Smartphone Industry

1.2 Lenovo, Huawei and Coolpad Have Different Core Business but Similar Market Share

1.3 Chinese Companies Seeking New Impact Points amid Maturing Chinese Smartphone Market

2. Smartphone Strategies and Roadmaps of Lenovo, Huawei and Coolpad

2.1 Acquisition of Motorola Mobility Help Lenovo Fill the Gap at High-end

2.2 Huawei Honor Takes Aim at Xiaomi

2.3 Coolpad Forms Alliance with Qihoo 360 for Enhanced Software Support

3. Image Promotion of Lenovo, Huawei and Coolpad

3.1 Lenovo: Multi-brand Strategy to Promote Awareness among Young People

3.2 Huawei: Sustaining Brand Image to Reinforce Customer Royalty

3.3 Coolpad: Take Aim at Gamers with Dazen Brand

Perspectives

Appendix

Glossary of Terms

List of Companies

List of Tables

List of Figures

Companies Mentioned

  • Apple
  • China Netcom
  • China Telecom
  • China Unicom
  • Coolpad
  • Huawei
  • LG
  • Lenovo
  • Motorola Mobility
  • Qihoo 360
  • Samsung
  • Xiaomi
  • ZT

For more information visit http://www.researchandmarkets.com/research/v9qttt/smartphone

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Handsets and Mobile Devices, Smartphones

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Handsets and Mobile Devices, Smartphones