NEW YORK--(BUSINESS WIRE)--Digital Content Next (DCN), the only trade association dedicated to serving the unique and diverse needs of high-quality digital content companies today announced the appointment of Kevin Gentzel as Publisher-in-Residence. Gentzel, most recently head of advertising sales, North America at Yahoo!, will work with the organization in an advisory capacity and partner with the market development team to actively recruit new members for the organization.
The rotating publisher-in-residence position will act as a platform for top digital publishers to work closely with DCN CEO Jason Kint, collaborating on research, providing expertise on pressing industry issues, hosting working sessions and supporting and advancing the industry at large.
Gentzel has had a long career in the digital publishing industry, including holding Chief Revenue Officer positions at Forbes and The Washington Post, both DCN-member companies. Gentzel was also the President and Group Publisher of Forbes Media from 2009 to 2010.
“At DCN, we want to remain front-and-center in conversations digital content brands are having within their organizations, with advertisers and with consumers,” said Kint. “By welcoming experts like Kevin into our fold, we are extending our reach and amplifying our voice on the issues and challenges of today and the innovation on the horizon.”
“It is an honor to be named DCN’s first publisher-in-residence,” said Gentzel. “I have spent the majority of my career working for DCN member companies so I have a clear understanding of the challenges and opportunities that they face. I am excited to join Jason and the DCN team and to continue to progress the initiatives they have been aggressively pursuing for the membership."
Also announced today is the hiring of Research Director Rande Price. In recent months, DCN has expanded its scope to share additional intelligence and industry findings through its InContext website, public events and studies. Recent DCN reports include “Practical Tips for a Programmatic Future” and “How Time-Based Measurement is Grabbing Digital Publishers’ Attention”. Price will take lead on all upcoming external research projects as well as ongoing members-only studies such as the recently-completed “Financial and Operational Benchmarking Study”, a confidential study which breaks out advertising consumption, revenue, expense and personnel comparisons across DCN member companies and is one of the key benefits to membership.
Price joins DCN from QBE where she led digital and branding research. Prior, Price spent six years at TV Guide in Sales Marketing and Marketing Research. She has also worked in the research departments of major media brands Yahoo, AOL and Nickelodeon over the course of her career.
DCN has added 12 new members in the past year: Refinery29, Independent Journal Review, EW Scripps, Business Insider, The Daily Caller, NewsBeat Social, Newsday, Rodale, Telegraph Media Group, Vocativ, Vox Media and Warner Bros.
In the coming months, DCN will continue its The Next Conversation dinner series in partnership with Adweek in August in addition to its members-only Video Day in July and Mobile Day in November.
ABOUT DIGITAL CONTENT NEXT
Digital Content Next (DCN) is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA). Comprised of some of the most trusted and well-respected media brands, DCN produces proprietary research for its members and the public, creates public and private forums to explore and advance key issues that impact digital content brands, offers an influential voice that speaks for digital content companies in the press, with advertisers and policy makers, and works to educate the public at large on the importance of quality content brands. More information about Digital Content Next is available at digitalcontentnext.org.