RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Samsung Electronics America (SEA) today announced the opening of its Global Marketing Center of Excellence (COE) with the appointments of Marc Mathieu as chief marketing officer and Jesse Coulter as chief creative officer.
The appointments represent the latest in a series of investments in talent and resources the company has made to strengthen and diversify talent across the marketing organization.
As CMO, Mathieu will lead U.S.-based marketing across all lines of business including home entertainment, home appliances and telecommunications. Additionally, he will oversee the COE designed to be an incubator for marketing innovation and home to the U.S.-based creative, digital, content services and brand marketing teams.
The COE currently occupies three floors of office space at Samsung’s new state-of-the-art flagship building located at 837 Washington Street, New York. Scheduled for completion later this year, the building will also feature an executive briefing center, experiential product showcase and event space.
“Marc is a storied marketing leader known for developing talent, innovating and driving big ideas across the business,” says Gregory Lee, president and chief executive officer of Samsung Electronics North America. “Today’s appointments matched with the opening of the COE mark a new chapter in marketing for Samsung.”
Mathieu brings nearly two decades of expertise building and positioning some of the world’s largest brands. He most recently served as the senior vice president of global marketing at Unilever and previously held the position of senior vice president of global brand marketing at Coca-Cola.
Reporting to Mathieu, Coulter will lead next-generation ideation, strategies and marketing campaigns across the North America product portfolio bringing disruptive and provocative ideas to life across paid, owned and earned media.
Coulter is a seasoned brand and creative professional having recently held the position of co-chief creative officer for CAA Marketing at Creative Artists Agency (CAA) where he led numerous award-winning campaigns for brands such as Chipotle.
To view a video of Samsung’s Marketing Center of Excellence (COE), please visit Samsung’s YouTube channel: https://youtu.be/vcMC9gmA-kI.
For more information about Samsung, please visit www.samsung.com.
About Samsung Electronics America
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brand. To learn more, please visit www.samsung.com
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com