SUNNYVALE, Calif.--(BUSINESS WIRE)--Insomniac and Yahoo! Inc. (NASDAQ:YHOO) announced that this year’s eagerly awaited Electric Daisy Carnival, Las Vegas will live stream exclusively on Yahoo, June 19-21, 2015. The stream, presented by 7UP, will air the 19th annual event live from 8:30 p.m. to 5:30 a.m. PT each night, and will rebroadcast immediately following, bringing a taste of North America’s largest single weekend music festival into the homes of millions.
The EDC Las Vegas Live Stream on Yahoo will allow fans to experience the excitement of the festival as it spans over 200 acres of the Las Vegas Motor Speedway, featuring eight new stages, dozens of art installations and carnival rides, 500 theatrical performers, as well as special moments at the EDC Wedding Chapel and behind-the-scenes golf cart confessionals with the world’s favorite DJs. Fans who tune-in early will be the first to hear exciting announcements on the EDC Las Vegas Live Stream on Yahoo.
“As we bring one-of-a-kind live music experiences to fans on Yahoo, 7UP’s focus on dance music made them the perfect partner and presenting sponsor for our first live stream of EDC Las Vegas,” said Lisa Utzschneider, SVP, Sales, Americas at Yahoo. “This music festival has a very passionate fan base, and we’re working with 7UP to connect them with their customers around this truly unique music experience on Yahoo.”
Yahoo will connect 7UP with music fans around the live stream of EDC Las Vegas on Yahoo.com/EDC, the Yahoo Screen App on iOS and Android, and connected devices including Apple TV, Roku and Xbox. For the first time, fans will also be able to create personalized schedules with their favorite artists and receive real time notifications when their favorite DJs take the stage through a new experience from Yahoo and 7UP on Tumblr, the EDC Dream Stream. Additionally, 7UP will once again host their own stage at EDC Las Vegas, Stage 7. The fan-favorite area will return for three more days of amazing music and atmosphere this weekend.
“As Insomniac continues to evolve and grow experiences tied to EDC Las Vegas, we are thrilled to be presenting this year’s live stream for the second straight year,” said Eric Blackwood, Director of Marketing, 7UP. “Tapping into the array of properties that Yahoo has and leveraging their massive reach, we couldn’t have asked for a better way to invite fans who can’t attend to take part in the excitement that is EDC Las Vegas.”
This year’s EDC Las Vegas live stream artists:
|Above & Beyond||
Keys N Krates
|Aly & Fila||
|Amine Edge & Dance||
Myon & Shane 54
Sander van Doorn
Skism b2b LAXX
|Dimitri Vegas & Like Mike||
Speaker of the House
Sunnery James & Ryan Marciano
|Dzeko & Torres||
Trollphace vs Getter
|Green Velvet & Claude VonStroke: Get Real||
and more to be announced.
Yahoo is a guide focused on making users' digital habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 345,000 fans over three days in June 2013.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
7UP® is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP® is THE UNCOLA. 7UP® is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP® at Facebook.com/7UP or Twitter.com/7UP.