NEW YORK--(BUSINESS WIRE)--Olo, the leading provider of online and mobile ordering capabilities for the restaurant industry, announced it is celebrating its 10th anniversary of helping customers Skip the Line®. Marking this milestone with more than 10 million consumers now actively using Olo’s platform to expedite their restaurant orders, the Company proudly works with over 150 brands to better serve customers at 10,000 restaurants and counting.
The story of Olo began back in 2005, a time when fewer than 5% of mobile phone users had smartphones. Seeing the opportunity place the power of restaurant ordering directly in consumers’ hands, the Olo team pioneered and developed the progressive capability to order and pre-pay restaurant orders by text message from everywhere. Now 10 years later, Olo expects to end 2015 with over 80% smartphone penetration and 16 million consumers using the digital hospitality platform. The company’s mission has remained the same: to reinvent hospitality for the digital age by providing customers with better, faster, more personal service from the restaurants they love. Olo’s SaaS ordering platform helps restaurant operators maximize revenue per square foot by better serving the three out of every four customers picking food up at the restaurant and eating it elsewhere. Capriotti’s, Chipotle, Giant Eagle, Real Mex, and Which Wich are just a few of the brands that have launched with Olo in 2015. The company also recently added world-renowned restaurateur Danny Meyer to its Board of Directors.
“It is humbling to think back to living on Wall Street ten years ago and simply wanting to get a cup of coffee faster on my way to work. It was the simple desire to Skip the Line® that inspired Olo’s founding and began our promising company’s journey,” explained Noah Glass, Olo Founder and CEO. “We could not have succeeded without the support of our dedicated restaurant partners and their loyal guests that share our vision for digital ordering in a connected world. At 10 years in we are just getting started, and are thinking about how to help our clients achieve 51% or more orders coming through digital ordering. We look forward to this next chapter and the continued opportunity to grow our business and the mobile ordering movement."
Looking ahead to the next 10 years, Olo sees the beginnings of opportunities in adjacent markets like convenience stores, grocery, and on-demand delivery. The Company is also focusing on giving back and working together to end America’s hunger epidemic. With one in five kids in the United States facing hunger and missing meals this year, Olo has partnered with No Kid Hungry® to provide a 5 cent donation for every Olo-powered mobile app download in the month of September.
Olo’s investment in people and its commitment to technology continues to drive positive change in New York’s Silicon Alley community. The company recently relocated its headquarters to 26 Broadway, the historical Standard Oil Company building at the southern tip of Manhattan, and plans to close 2015 with a team of 75 people. For more information on Careers at Olo, visit www.olo.com/careers.
Olo helps restaurant brands increase revenue per square foot by delivering faster, more accurate, and more personal service to their customers. Through beautiful, fully branded digital interfaces, Olo's enterprise-grade platform integrates with the brands’ existing systems, opening new digital order streams, injected seamlessly into the restaurant’s operations. Olo is a pioneer in the industry, beginning with text message ordering on mobile feature phones in 2005. Today, over 10 million consumers use the Olo platform to order ahead and Skip the Line® at the restaurants they love. Clients include Baskin-Robbins, Chipotle, Five Guys Burgers & Fries, Noodles & Company, Veggie Grill, Wingstop, and more. Learn more at Olo.com.