SAN FRANCISCO--(BUSINESS WIRE)--wRipple (www.mywripple.com), the first app for on-demand socially driven deals and discounts, today officially launched in San Francisco. The new app allows consumers to share deals that they receive from a merchant with their friends on social media. This sharing or “viral marketing effect” further allows consumers to receive a discount on-demand without any coupons, daily deals, waiting for a sale, or earning points. wRipple has partnered with numerous local merchants from food truck parks such as SoMa StrEat Food Park, longtime San Francisco high-end jewelry stores such as Ravits Watches and Jewelry, and unique one-of-a-kind toy stores such as Tweedle + Toots. wRipple merchants are all across the Bay Area including San Jose. wRipple is now available free to download on iOS devices in the App Store: https://itunes.apple.com/us/app/wripple/id969586602?mt=8
Michael Brescia, CEO & co-founder of wRipple, said: "We've designed wRipple to be simple and benefits-focused for both the merchants and customers. We provide branding and visibility for merchants, which is significantly amplified by the power of their customers’ own social media connections. Most people do not have the time to search for coupons, don’t want to purchase a daily deal, don’t like waiting for a sale, and don’t like the hassle of loyalty cards. We've eliminated all these unnecessary hurdles and created a new model that is both centered on and transformed by a user’s community. Much like how Uber and Airbnb simplified, yet changed their respective industries, we believe that simplifying offers powered by this new way of sharing and engaging customers with the brands that they love will be revolutionary for the industry. Any brick and mortar retailer, chain store, e-commerce and app business can partner with us to gain this benefit.”
Customers engage with wRipple in one of two ways. To create the first ripple, customers search wRipple retailers and then shop, save and share discounts that they receive with their friends through social media. They can be part of a second ripple by searching and using an existing deal shared by another wRipple friend. By "liking" or commenting on wRipple posts on Facebook, customers keep the wave moving to a third ripple, and so on. The more that customers and their friends engage in ripples together, the more offers they can access. For merchants, this means that a discount to just one wRipple user can get their brand in front of potentially thousands of that customer’s friends and extended network.
Following a successful beta test with merchants in New York, such as Ooh la la Boutique and My Beach Baby, wRipple is focused on expanding its partnerships with regional and national merchants on both the West and East Coasts. wRipple charges merchants a transaction fee, making the program substantially more effective and lower priced than other discount programs, loyalty cards, and social media marketing.
Jenny Montiglio, Owner of Ooh la la Boutique, said: “We are always interested in exploring new ways to help us engage and gain new customers, as well as spread the word about our company. wRipple is easy to use, and we believe it will help us achieve our goal of attracting new customers because the social sharing capability enables us to reach new audiences we typically couldn’t access. Also, our customers really like wRipple and sharing our offers as well.”
For wRipple partnership or white label inquiries, please contact email@example.com.
Founded in 2014, wRipple is the first app that socializes deals and discounts among friends and their social media connections. wRipple is not a coupon site, daily deal, or loyalty card company. Customers simply use the wRipple iOS app at any participating merchant to receive a discount anytime they want and can share deals that they receive from that merchant with their friends on social media. This social ripple effect of savings provides merchants with a significantly more valuable social media marketing campaign than any current offering because wRipple data is based on actual purchases. wRipple is currently live in the App Store with merchant partners in San Francisco and New York. Visit www.mywripple.com.