SANTA CLARA, Calif.--(BUSINESS WIRE)--XpressBuy today announced the appointment of Guillaume Lelait to its advisory board. Lelait is a 10-year mobile advertising veteran and has advised some of the world’s leading brands on their m-commerce strategies. Lelait is currently general manager of Fetch San Francisco, where he is responsible for growth and operations in North America. XpressBuy is an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase within an ad at the moment of interest.
“Guillaume’s insight into the mobile advertising industry will be indispensable to XpressBuy, especially as we help customers understand what a pivotal role XpressBuy’s Ad Commerce platform can play in driving conversions,” said Murali Subbarao, XpressBuy’s founder and president. “Guillaume’s presence also gives our technology a degree of credibility that is hard to match in today’s marketplace.”
Lelait’s mobile career began in 2005, when he launched one of the first m-commerce sites for international retailer Fnac.com. He later managed creative efforts for PhoneValley (Publicis Groupe) in the UK, where he partnered with Digitas and Razorfish to provide strategic counsel to Shell, Nissan, Pfizer, Purina, McDonald’s and others.
At Fetch, Lelait’s efforts have played an integral role in the acquisition and management of new clients for the San Francisco office. Prior to his 2013 relocation to the States, Lelait served as Group Account Director at Fetch’s London office for several award-winning clients, including eBay, Hotels.com, William Hill, Debenhams and Sony Music. He holds a Master’s degree in Marketing from Reims Management School in France.
“XpressBuy is a rare opportunity for leadership on a truly differentiated product,” said Lelait. “While industry titans leverage their names to advance lesser platforms, XpressBuy is very quickly demonstrating its exceptional agility and revenue-generating power to hundreds of retailers and counting. I’m very excited to see where the Goliaths stand in a few years’ time.”
For more information, please visit www.GetXpressBuy.com.
XpressBuy is an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase within an ad at the moment of interest – anytime, anywhere and across platforms. For retailers, XpressBuy is an easy-to-set up layer on their existing e-commerce and m-commerce engines that delivers six times the conversion rates of traditional click-through advertising. XpressBuy’s secure cloud architecture supports massive operational scale and enriches the overall value of a merchant’s e-commerce and m-commerce technology investment. In addition to these business advantages, XpressBuy captures data that reflects both purchase intent and purchase preference. Click here for more information.