BUENOS AIRES, Argentina--(BUSINESS WIRE)--One lucky McDonald’s customer in Brazil is set to become a millionaire as Arcos Dorados prepares for the millionaire MONOPOLY® draw.
The McDonald’s MONOPOLY® promotion has attracted more than half a million participants in Brazil, after meal purchases at McDonald’s earned them MONOPOLY® cards, instant wins, and the chance to register for the millionaire grand prize. The grand prize winner will take home one million Reais in gold bar certificates when the prize is drawn on July 3, 2015 in a televised event.
Throughout the seven-week promotion, McDonald’s customers who bought meals received cards with six scratch-off prize sections and three ways to participate: Instant wins, prizes and the millionaire draw. This year’s prizes included mini Panasonic stereo systems, Yamaha Crosser XTZ 150cc motorbikes, a flight to Orlando, Florida, as well as instant wins for favorite McDonald’s menu items.
“The millionaire MONOPOLY® draw is without a doubt one of our most exciting promotions. It’s not every day one of our customers has the chance to become a millionaire,” said Raúl Mandía, Vice-President of Marketing at Arcos Dorados.
This is the third annual MONOPOLY® promotion that Arcos Dorados, the world’s largest McDonald’s franchisee, has run in Brazil, and follows successful campaigns in the prior two years. This year’s promotion commenced on April 28, 2015 and ran through June 16, 2015.
Companies partnering in the promotion include Coca-Cola, Decolar.com, Hasbro, McCain, Nissan, Oreo, Panasonic, Sadia, Superinteressante, Terra Música Napster, Visa and Yamaha.
MONOPOLY® is the world’s most sold board game, and was created in the United States of America in 1935.
About Arcos Dorados
Arcos Dorados is the world’s largest McDonald’s franchisee in terms of systemwide sales and number of restaurants, operating the largest quick service restaurant (“QSR”) chain in Latin America and the Caribbean. It has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela. The Company operates or franchises 2,119 McDonald’s-branded restaurants with over 95,000 employees serving approximately 4.3 million customers a day, as of March 31, 2015. Recognized as one of the best companies to work for in Latin America, Arcos Dorados trades on the New York Stock Exchange (NYSE:ARCO). To learn more about the Company, please visit the Investors section of our website: www.arcosdorados.com