LONDON--(BUSINESS WIRE)--Sailthru, the leader in driving customer lifetime value through personalisation, will be taking the stage at eTail Europe 2015 on 22nd June 2015. Co-presenting with Maya Moufarek, CMO at Chemist Direct, Jeremy Bedford, VP EMEA at Sailthru will discuss the greatest challenges marketers face in delivering a personalised experience, and provide insight into how Chemist Direct is approaching their personalisation strategy and execution.
eTail is a must-attend event for innovators within ecommerce and multichannel retail. “The future of retail lies in personalisation and predictive marketing, but this is only possible with a solid data strategy in place”, says Jeremy Bedford. “In today’s omnichannel market, customers behave differently across multiple touchpoints and brands must be able to easily bring all these different data sources together to create a single customer view and subsequently unlock its full potential. Only then are brands able to predict customer behaviour and personalise real-time brand communications accordingly in order to modernise their marketing and drive lift in customer lifetime value.”
|Who:||Jeremy Bedford, VP EMEA, Sailthru, and Maya Moufarek, CMO, Chemist Direct|
|What:||‘The Data Difference – Next generation strategies from the front-lines of the omnichannel revolution’|
|Where:||QEII Conference Centre, Broad Sanctuary, London, SW1P 3EE|
|When:||Monday, 22nd June 2015 at 12:05pm|
Other UK customers of Sailthru will be in attendance and speaking at the event including Steve Robinson, CEO at ACHICA; Kate Smyth, Director of Ecommerce at The Dune Group; and Robin Raven, VP Product, Digital Solutions at The Economist. The full programme can be found on the eTail Europe 2015 site.
For more information about Sailthru and its customers please click here.
Sailthru, the only customer interest-based automated personalization platform, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Mashable, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.