SAN FRANCISCO--(BUSINESS WIRE)--Boombotix, a leader in portable audio technology, announces today the availability of its ultraportable, rugged Bluetooth speakers in 1,700 RadioShack stores nationwide. RadioShack partnered with Boombotix as a way to reach target consumers who value personal interaction with music and have a vested, trusted relationship with the retail brand.
This month’s announcement that Robert “RZA” Diggs would join Boombotix to develop new content and products heightened RadioShack’s interest, because of the Wu-Tang Clan founder’s strong devotion to recreating value in the content musicians create.
“We are excited to partner with Boombotix to offer RadioShack customers a whole new way of interacting with music and musicians. People trust RadioShack to curate the right product assortment to suit their lifestyle, and Boombotix’s innovative portable music experience fits perfectly with our vision of bringing exciting, unique products to communities across America,” said Bruce Hawver, Chief Merchandising Officer at RadioShack.
RadioShack will be carrying the Boombot REX and two new Boombotix speakers that will be announced in the next few weeks.
The Boombot REX ultraportable Bluetooth speaker connects to iPods, computers, tablets and other smartphones with Bluetooth capability. In addition to the speaker’s astounding acoustic quality across all genres and two 36mm drivers, the special polymer housing means Boombots are built to withstand more than just general wear and tear. All Boombots come with a one-year, “no matter what” warranty. Boombotix offers many accessories, such as the bicycle handlebar bar mount and TuffSKIN protective cover, to give users even more creative and travel freedom.
“It’s important to RadioShack, as well as Boombotix, to put music back into the listener’s hands wherever they are,” said Mustafa Shaikh, VP of Marketing at Boombotix. “Having RZA join, and share his ideas about content and strategy are only one part of achieving that goal, and expanding our national presence with RadioShacks across the nation completes the circle.”
To learn more about the company, visit boombotix.com.
Boombotix was founded to make the best ultra-portable speaker experience. The company’s weatherproof speakers feature premium acoustics, wireless connectivity, rechargeable batteries, and ruggedized shells built to last. Boombotix’s speakers interface with smartphones, tablets, laptops and most mobile devices. These ultra-portable speakers are the new evolution of mobile audio: Boombots.