DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/tbnnb2/internet_music) has announced the addition of the "Internet Music Programmers 2015 - 2018: A Stakeholder's Guide to IP Radio" report to their offering.
Cross-device flexibility of the in-stream audio avail, improving blended CPMs, plus simplified or reduced pricing tiers associated with subscription/hybrid digital music programming have spurred a services revenue jump of 28.6% in 2015, against listening hour increases coming in at 17%, according to industry analysis.
Listening hours are on a trajectory to register 45 billion hours of audience engagement time across all devices connecting to broadcast streaming, track-play, subscription and ad supported music play libraries. Ad-supported listening hours made up 76% of total hours in 2014, and forecast at 78% in 2015, growing at a 30.5% rate.
Programmers remain focused on balancing listening hour growth against increased allocation and exploitation of audio inventory, with sellout estimated at 68% in 2015. In-stream audio units (including gateway ads and in-stream placements) are projected at 285 billion units in 2015, an increase of 16.9% over 2014.
Advertising is projected to make up the majority of sector revenue going forward, estimated at 62.4% in 2015, and expected to deliver an increasing share of monetization efforts through 2018.
Subscription service revenue is forecast to improve by 25.5% in 2015 (including Rhapsody's global business, SiriusXM's MySXM and Spotify's U.S. operations) to $1 billion. The author expects to see reduced monthly subscription pricing tiers (down an average of 20.l% in 2015) exhibit significant elasticity of demand, increasing total subs by 57.2% to 15.9 million, based on current CAGR performance indicators.
- Smooth Jazz
- Westwood One
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