DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bnh2pm/home_shopping) has announced the addition of the "Home Shopping Report 2015" report to their offering.
This report examines the UK marketplace for home shopping, covering the different retail channels where consumers can place orders and purchase goods and services without leaving the home. This therefore excludes the main area of the retail industry - bricks-and-mortar in-store consumer spending - yet covers a broad range of home shopping retail channels:
- e-commerce - this includes the purchasing of goods via television shopping channels, interactive television and Internet retail sites
- general mail order - this covers the retailing of goods from catalogues, with orders then being placed via telephone, post or online to be delivered to the home
- direct marketing - direct marketing channels involved in home shopping include off-the-page selling, direct mail shots and inserts in newspaper and magazine publications, which generate a direct response of a consumer ordering the product or service marketed
- direct selling - this includes the likes of field selling, where agents go in person to the homes of consumers to make direct sales, such as door-to-door/ person-to-person sales, party plan, and multi-level or network selling
E-commerce can be subdivided into two principle subsectors:
television sales, e.g. home shopping networks (including interactive digital services and cable and satellite television).
General Mail Order
For more information visit http://www.researchandmarkets.com/research/bnh2pm/home_shopping
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