NEW YORK--(BUSINESS WIRE)--Media start-up LittleThings.com, a leading women’s lifestyle destination for feel-good, uplifting, and inspirational content, is the largest brand you’ve never heard of, with 38,401,000 unique visitors in May 2015 reaching 15% of the total digital population1. LittleThings’ 38 million monthly visitors would place it #7 in comScore’s Lifestyles category, in which it will be officially categorized in June.
Eight-month-old LittleThings is now being directly measured in comScore Media Metrix® Multi-Platform and today announced its May 2015 digital audience measurements, ranking:
- 20th within the News category
- 81st overall2
LittleThings currently has a larger audience than popular media sites such as POPSUGAR, CafeMom, Refinery29, Mic, and Upworthy3.
Internal data reveals that LittleThings reaches more than 80% of its readers on mobile or tablet devices, which align with the overall trend toward online content consumption. LittleThings’ social channels have attracted 5.8 million fans and 73% of users are returning visitors.
Gretchen Tibbits, newly appointed COO at LittleThings, added, “I joined LittleThings knowing that they had already achieved explosive growth and were poised for more — this ranking illustrates that perfectly. We look forward to continuing to build on our successes to date by increasing brand awareness, expanding content collaborations, and leveraging our social presence.”
“The past few months have been transformational for our brand, this comScore data confirms that we’re now a major player in not only the start-up world but also among female-focused digital lifestyle media brands.” said LittleThings Co-Founder Joe Speiser. “With a keen focus on serving our female demographic with feel-good stories and fueled by hiring key employee talent, generating unique and original content, and engaging in high-profile partnerships, I’m confident that our overall online traffic and rankings will increase in the coming months.”
Ways to connect with LittleThings:
1 comScore Media Metrix Multi-Platform, Key Measures Report, May 2015, U.S.
2 comScore Media Metrix Multi-Platform, Top 100 Web Properties Ranking Report, May 2015, U.S.
3 comScore Media Metrix Multi-Platform, May 2015. U.S.
Founded in 2014 and headquartered in New York City, LittleThings.com employs a growing team of 30+ producers, writers, designers, and management staff that keenly focus on uplifting, positive, and interesting content via original reporting and selective curation of videos and imagery from around the Web. Our expert writers focus on researching and developing inspirational stories that appeal to a growing monthly readership of 38 million unique visitors.
LittleThings began as an experimental blog that shared positive content on PetFlow.com, the largest social pet e-commerce company in North America. Due to its tremendous popularity and growing web impact, in September 2014 the publishing operation launched as a standalone media startup. Since people are routinely bombarded with negative stories, LittleThings offers an online respite that aims to make readers smile. Whether it's a funny anecdote, an inspiring tale, or a touching performance, our goal is to brighten peoples' day.