CHICAGO--(BUSINESS WIRE)--KeywordFirst, a digital marketing agency that delivers search engine marketing (SEM), search engine optimization (SEO), display, social media and mobile services, launched its thought leadership campaign focused on retail analytics earlier this month at the Internet Retailer Conference & Exhibition (IRCE 2015) in Chicago.
In recent years, KeywordFirst principals Kurt Anagnostopoulos and Mark Smith have become regular contributors of opinion and “how to” articles to multiple marketing publications, such as MarketingProfs, TotalRetail, eMarketing & Commerce (eM+C), The Marketing Scope and The Social Media Monthly. Earlier this month the two columnists brought their digital marketing expertise to a live event, IRCE 2015, and synchronized their editorial contributions to focus on the topic of retail analytics.
“Recent studies show that nearly 100 percent of retailers feel driven to turn the vast amounts of data they glean from their operations into insight for improving customer experiences and growing their business,” Smith said during an interview from the IRCE exhibit hall in Chicago’s McCormick Place West convention center.
“But while most retailers understand that data helps them gain insights into the behaviors of their web visitors, many of them still don’t take the time to use analytics applications,” he continued.
Smith elaborates his point in a video interview and several articles now online:
to Use Analytics to Improve the Performance of Your Digital Marketing
-- eM+C Weekly, May 21, 2015
Digital Marketing Analytics are Important for Retail Sales” (video)
– The Marketing Scope, May 27, 2015
Marketers Improve Campaign Performance with Analytics”
-- The Marketing Scope, May 28, 2015
Improve Campaign Performance for Retail Marketers”
-- The Social Media Monthly, June 4, 2015
Interested retailers also can read about the topic of marketing analytics on the FirstWord blog.
KeywordFirst is a digital marketing agency that delivers search engine marketing (SEM), search engine optimization (SEO), display, social media and mobile services. The firm’s core values are transparency in execution, accountability for results and collaboration with clients. Visit www.keywordfirst.com to learn more.