NEW YORK--(BUSINESS WIRE)--Digital Clarity Group (DCG), the analyst and consulting firm focused on customer experience management (CEM), announced the addition of Steve Goodall, formerly CEO of J.D. Power and creator of the industry leading J.D. Power ratings, to its Board of Directors.
“We are extremely pleased to welcome Steve to our Board. His distinguished career and industry leadership in developing customer satisfaction ratings during his time at J.D. Power will be immensely valuable as DCG addresses market demand for independent accreditation of digital agencies and integrators,” explained Scott Liewehr, DCG’s president and principal analyst. “Steve will help us take our industry-leading coverage of the service provider landscape to the next level.”
Goodall is the retired president and CEO of J.D. Power and Associates, a leading market research firm specializing in customer satisfaction and buyer behavior. He started his career at J.D. Power in 1978. He was named president in 1996 and served as president and CEO until 2008, leading the company’s global expansion as well as diversification into other industries beyond automotive. He oversaw the sale of the company to The McGraw Hill Companies, Inc. in 2005.
“Under Scott’s leadership, DCG is taking an innovative approach to helping companies operationalize an effective response to digital disruption,” commented Goodall. “As analysts and consultants working in the thick of business transformation, DCG has developed unique strengths in understanding the dimensions of customer satisfaction with digital agencies, integrators and technology providers. I am very pleased to join Scott and the DCG team as a Board member, and to support their efforts to deliver value through buyer confidence.”
Currently, Goodall is a Fellow at Stanford University’s Distinguished Career Institute and an investor and Board Member in Outsell Inc., a research and advisory firm specializing in publishing, information, and technology, as well as several other early-stage private companies. He also is the founder and president of a small education-focused charitable foundation.
Goodall received a Bachelor’s of Science degree in Business Administration, Marketing and a Bachelors of Arts in psychology degree from California State University, Chico. He also has an MBA from the University of Southern California.
About Digital Clarity Group
Digital Clarity Group is an analyst and consulting firm that helps organizations navigate the new world emerging from digital disruption. DCG works with business leaders who aim to transform the experience they deliver to customers, prospects, and employees. The firm delivers insight, research, and services focused on the content, technologies, and practices that enable world-class experiences. Founded in 2012, the firm is based in New York City and the DCG blog, team bios, reports, videos, and events are accessible on the company’s website.