SHANGHAI--(BUSINESS WIRE)--YuMe, Inc. (NYSE:YUME), the global audience technology company powered by data-driven insights and multi-platform expertise, today announced its entry into the rapidly growing Chinese digital advertising market with new offices in Shanghai and Beijing. YuMe is launching operations in China with partnerships that span across its suite of advertising solutions, including Connected TV (CTV), online and mobile advertising, as well as third-party measurement and verification services.
YuMe will enter its newest market boasting a number of advertising sales relationships with leading Chinese publishers, including BesTV, CIBN Oriental Network, CITIC Guoan Broadband Network, Coocaa (Skyworth TV), Funshion, Hisense, HuanTV, Inveno, Shanghai iSmarTV Network Technologies Co. Ltd. (“iSmarTV”), LeTV, Pineapple Video, UTV, UPOTV, WideCloud and Wukong TV.
In addition, YuMe also announced partnerships in China with leaders in the advertising verification space, including AdMaster, Miaozhen Systems, Nielsen-CCData and others.
“The business opportunity in China is truly a big win for YuMe and we are delighted to now share our latest technology with several of the fastest growing publishers in the world,” said Jayant Kadambi, Co-Founder and CEO of YuMe. “Our presence in the country’s two most important media markets and our partnerships with these publishers and measurement and verification companies show our commitment to growing our business here.”
YuMe’s Chinese partners are expressing confidence that the company’s technology and experience will help to expand one of the world’s most rapidly growing advertising markets.
“We are pleased to be partnering with YuMe because of their deep global experience, innovation and leadership in the advertising technology, sales, and connected TV arenas,” said Wu Shenggang, Huan TV CEO. “This partnership allows us to broaden our capabilities in the critical CTV arena and together create best-in-breed advertising solutions.”
Dr. Zhang Yu, the CEO of Nielsen-CCData, added that YuMe is well-suited to meet the unique demands of the Chinese digital video marketplace. “Our partnership with YuMe is rooted in the market research, verification and CTV relationship that is already in place in the United States,” said Zhang. “Extending that partnership into the booming Chinese CTV market will have tremendous benefits for both companies.”
The video audience in China is estimated at 439 million people, almost 70% of China’s Internet users, according to eMarketer, a market research firm. eMarketer predicts an overall advertising spend of $73.13 billion for China in 2015, with video ad spend reaching $4.04 billion.
“Partnering with the top TV services and media companies is exciting for both the opportunities within the Chinese marketplace as well as advancing our overall Asia Pacific expansion,” says Michael Hudes, Executive Vice President of Emerging Markets at YuMe.
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.
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