NEW YORK--(BUSINESS WIRE)--Fashion Snoops, a leading global trend forecasting service announced today the formation of FS Culture+Creative Advisory. The Advisory identifies trends and cultural shifts that can be game changing for clients, and works with them to transform marketplace dynamics into innovative products, ideas and strategies.
“Many of our clients are what we call ‘Modern Creatives’ - product designers, marketers and strategists that in today's competitive marketplace are required to make bold choices that push innovation,” said Lilly Berelovich, Co-founder and Chief Innovation Officer at Fashion Snoops. “What our advisory provides is inspiration rooted in cultural reality - allowing Modern Creatives to create with confidence knowing that their innovations will meet clients’ needs.”
The launch of FS Culture+Creative Advisory reflects the company’s growth in and commitment to partnering with clients to inspire and fuel creativity that leads to brand differentiation. The company has advised and collaborated with leading brands in categories such as retail, fashion, automotive, beauty, personal care, toys and other consumer products.
How the Advisory Works
The advisory specializes in culture-to-product innovation for global brands, with expertise in fashion, retail, licensing and beauty. FS also works with international retailers and brands looking to integrate global trends into their local markets. FS has worked with world-class companies and brands such as Reebok, Fisher-Price, Mattel, Warner Bros., BASF, Babies”R”Us and several international retailers in Russia, Mexico, Brazil and China.
Client engagements are customized to meet the needs of each particular company and brand. Services range from trend briefings and workshops, to brand strategy, to collection and program planning, to culture-to-product innovation work.
About Fashion Snoops
Fashion Snoops is a global trend forecasting service and consultancy that helps brands and companies identify and act on the trends and cultural movements that impact their business. In addition to its innovation consulting work, the company offers a subscription-based, online creative platform, a unique resource for trend research, analysis and presentation.
The company’s team consists of 50 industry experts and 100 international researchers. It is headquartered in New York City with offices spanning the globe.
For more information, visit www.fashionsnoops.com/Advisory/Overview.