VANCOUVER, British Columbia--(BUSINESS WIRE)--SoMedia Networks (TSX-V:VID) (“SoMedia,” “the Company”), the pioneer of scalable cloud-based video production solutions, is pleased to announce the launch of its Facebook Video Ad Program, a full-service video ad production & marketing solution for Facebook Advertisers.
Thousands of digital agencies and Internet marketers run campaigns today on Facebook targeting their 1.3 billion users, but have yet to utilize video ads due to the lack of a reliable cost-effective solution for producing video ad content.
SoMedia now enables advertisers to order the production of affordable custom video ads, in any volume, with fourteen day turnaround, anywhere in North America, and seamlessly integrate the ads into Facebook video advertising campaigns and Facebook Pages. The program also includes financial incentives that include free videos, reduced partner pricing, and volume discounts.
The SoMedia Facebook Video Ad Program is the only scalable on demand video ad production solution designed exclusively to serve the needs of marketers and digital agencies running video advertising campaigns on Facebook. The program, available on SoMedia’s new Video Ad Platform, provides agencies and marketers with the ability to order custom video advertising designed and optimized to match the sophisticated segmenting capabilities of Facebook’s advanced targeting features.
"SoMedia is excited to launch its Facebook Video Advertisers Program and free video offer," stated George Fleming CEO and Founder of SoMedia Networks. "Facebook offers agencies and marketers the ability to drive ROI through the use of robust niche segmentation and targeting. SoMedia is uniquely able to provide advertisers with the ability to increase ROI further by leveraging targeting information to optimize video architecture and design at a price point that makes video advertising accessible to all businesses."
According to a recent study published by Facebook IQ, the combination of a video ad followed by a static image can increase unique conversion rates by 31% making video ads a must-have for advertisers looking to drive conversions on the platform. Online video is the fastest-growing advertising category, forecasted to expand at an average of 29% a year to reach $23.3 Billion US in US 2017, according to a recent Advertising Expenditure Forecasts by Zenith Optimedia.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how businesses access video content creation, production and deployment. The cloud-based SoMedia Platform allows businesses, brands and media to easily order the production of custom video content at scale and volume, anywhere, on demand, with rapid turnaround, and at a fraction of current costs.
SoMedia provides Scalable Video as an integrated solution to corporate partners, as a resale solution through thousands of web marketing firms and directly to digital agencies and millions of SMBs across North America. For more information visit: www.somedia.net.
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