SOLON, Ohio--(BUSINESS WIRE)--This June, STOUFFER’S®, provider of premium-quality frozen entrees, is launching STOUFFER’S® Fit Kitchen —delicious, wholesome and contemporary frozen meals. Packed with protein and modern flavors, Fit Kitchen meals provide an answer to a void in the freezer aisle - a hearty, satisfying meal that consumers can feel good about enjoying. Each Stouffer’s Fit Kitchen meal offers 25 or more grams of protein, paired with complex carbohydrates and crisp vegetables, delivering meals bursting with flavor.
This new sub-line has been years in the making, after STOUFFER’S identified a huge gap in offerings in the frozen aisle for men, with men eating 13 billion home alone dinners and spending 36 billion dollars a year on these eating occasions1. But consumer research2 conducted by STOUFFER’S showed that many men don’t feel as though there are enough nutritious and satisfying meal options available in the frozen aisle.
“As a dad myself, I was a part of this demographic who really felt like there were a lack of options that catered to what I was looking for on nights when I needed a solo dinner,” said Tom Moe, the director of marketing at STOUFFER'S. “We challenged ourselves to come up with a product men will not only feel good about eating, but that will also provide protein that leaves you satisfied, and bring bold, delicious flavors to the table. We feel STOUFFER’S Fit Kitchen delivers just that.”
Fit Kitchen offers six protein-packed meal options made with mouthwatering flavors and whole food ingredients:
- STEAK FAJITA in smoked red chile sauce with a mix of red & green peppers and seasoned brown rice
- CILANTRO LIME CHICKEN white meat chicken with a black bean & corn mix, seasoned brown rice and a verde tomatillo sauce
- ROTISSERIE SEASONED TURKEY with a mix of diced red skin sweet potatoes & green beans
- MONTEREY CHICKEN with diced red skin & sweet potatoes, lightly buttered green beans with BBQ style sauce
- BOURBON STEAK with chipotle mashed sweet potatoes, seasoned broccoli & red peppers
- OVEN ROASTED CHICKEN with diced red skin potatoes, seasoned broccoli and a savory wine sauce
While never lacking on modern flavors, these new recipes were created with nutrition in mind – from using healthier cooking methods, like grilling or oven-roasting, to using herbs instead of oil to season and bring a burst of flavor.
“STOUFFER’s understands that many Americans strive to eat healthier and be healthier,” said Rhonda Richardson, nutrition communication manager at Nestlé. “Fit Kitchen can help get you on the right track to a healthier life through a protein-packed, well-portioned meal.”
True to all STOUFFER’S products, Fit Kitchen uses quality ingredients in every meal and prepares them similar to how consumers would prepare them at home in their own kitchen. From the diced sweet potatoes, to the red and green peppers, Stouffer’s picks their vegetables at the peak of perfection.
Fit Kitchen is an easy and convenient way to enjoy a protein-packed, delicious meal in a snap.
STOUFFER’S® Fit Kitchen is available nation-wide in the frozen aisle, at a suggested retail price of $3.99. For more information on Fit Kitchen, visit stouffers.com/fit-kitchen or follow @Stouffers for more info.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for eighteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ® and NESCAFÉ CLASICO ™, BUITONI®, SKINNY COW®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, WONKA® and DIGIORNO®. Nestlé USA, with 2014 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2014 sales of $100 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
1 Mintel Marketing Health to Men October 2012
2 NPD Dieting Monitor; 2012