TOKYO--(BUSINESS WIRE)--Japanese singer Namie Amuro and Dimension Point, one of the labels at Avex Music Creative Inc., released the world’s first Google Chrome music video today. The music video is for “Anything”, the first single off of her 11th upcoming 11th album, “_genic”, scheduled for release on June 4, 2015 (Japan Time).
The new music video leverages Google Chrome Extensions to allow viewers
to easily enjoy an enhanced version of the video. The Google Chrome
version offers a brand new experience, unraveling mysteries in the
standard version, and uses windows and tabs to express the music
featured in the video. Namie Amuro commented, "I hope everyone enjoys
this new visual experience."
About the original version of “Anything” music video
The music video expresses the song’s title, “Anything”. Namie Amuro sings as if she is speaking to the listener, surrounded by scenes that are made dark and somber by an unseen force. In the final scene, she shoulders the prayers of hope from the people, the world is renewed, and the landscape becomes full of light.
The YouTube video is here.
About the Google Chrome version of “Anything”
Simply install the Google Chrome Extensions to watch the enhanced version of the “Anything” music video. This is the world’s first music video that uses Google Chrome’s Extensions, and it features a completely new music video experience. This version unravels secrets that were concealed in the standard version, and moves windows and tabs in connection with the music.
In the final scene when Namie Amuro reaches out her right hand, a download begins, giving the user a surprise present only available with the Google Chrome version.
Access negative movie scenes on the special “Anything for Google Chrome” site (http://anything.namieamuro.jp/-----/) after watching the video, and experience more tricks that can be viewed with the Google Chrome Extensions.
Customize your Google Chrome home screen
By installing the “Namie Amuro ‘Anything’ for Google Chrome” Extensions, users can also customize their Google Chrome homepage in Namie Amuro style. Every time Google Chrome is opened, and every time a new tab is opened, users can watch a music video from her new album “_genic”. Enjoy a special home screen that’s like a new type of media close at hand.
Background of this Project
Namie Amuro’s creative team was looking for a way to make a new music video, and they created a plan to make it the first music video that uses Google Chrome Extensions.
Google Chrome Extensions
Google Chrome Extensions are functions that can be added to Google Chrome. Users can customize Google Chrome using Extensions. Install the “Namie Amuro ‘Anything’ for Google Chrome” extension to easily watch the Google Chrome version of the “Anything” video.
Avex Group Holdings Inc.
Avex Group Holdings Inc. (Tokyo Stock Exchange: 7860) is a major general entertainment group in Japan. Founded by the CEO and representative director, Masato Matsuura, in 1988. Started the dance music trend in Japan. Currently handles video distribution service, production business, live entertainment as well as music business. Traded 156.9 billion yen in 2013, marking record sales for three years running. Paid video distribution service subscriber base is among the largest in Japan. Shifting Asian business focus to Southeast Asia, established Avex International Holdings Singapore Pte. Ltd. in 2013. Other international offices are in Taiwan as well as in London to manage the classical music label, avex-CLASSICS. For more information, visit http://www.avex.co.jp/e_site/index.html
About Dimension Point
Dimension Point is Namie Amuro’s record label. The label’s first release was Namie Amuro’s album, Feel, which was released on July 10, 2013. Since then, the label has released other recordings by Namie Amuro, as well as a dance compilation album, Twerk ‘em All, which was released in July 2014. Click here for the official label site. http://dimension-point.jp