NEW YORK--(BUSINESS WIRE)--INVISION, Inc., the media industry’s most experienced provider of multi-platform advertising sales software, today announced that the company has just completed the launch of an end to end advertising sales system, integrating with Azteca America’s newly launched proprietary traffic system, as part of its continued partnership with Azteca America, the wholly owned subsidiary of TV Azteca, S.A.B. de C.V., the second largest multimedia conglomerate in Mexico.
“INVISION is the most dependable and customer-friendly option in the marketplace,” said Martin Breidsprecher, Chief Operating Officer and Director of Affiliate Relations for Azteca America. “We could not imagine running our business without the DealMaker product – we trust it – and we look forward to growing and adapting to future changes in the marketplace with the support of INVISION.”
For Azteca America, INVISION has employed the DealMaker solution and its advanced integration technology since 2007. DealMaker serves as Azteca America’s single system of record to manage their entire ecosystem of advertising sales in addition to providing an enhanced data communication layer to support their custom traffic operations. This seamless, fully integrated DealMaker solution provides significant workflow efficiencies and a consolidated view of financial performance across all outlets.
“INVISION is delighted to begin the next phase of our relationship with Azteca America,” said Travis Howe, Senior Vice President of Client Services & Operations for INVISION. “DealMaker’s customizable platform has been a real asset to provide consolidated sales operations, streamlined sales management workflow and a single system of record for financial reporting while optimizing the unique needs of Azteca America’s exclusive traffic system.”
Additionally, Azteca America uses DealMaker to monitor the stewardship of their advertising inventory to optimize revenue management in real-time across active deals. As part of the partnership, Azteca America will have the advantage of new DealMaker features such as multi-platform selling, monitoring and reporting across a range of inventory types along with programmatic advertising sales.
Travis Howe added, “Managing sales and traffic today has become even more complex due to the growing range of inventory and placement opportunities available. We’re excited to explore those opportunities with Azteca America and developing innovative solutions from DealMaker to help clients anticipate and embrace multi-platform, because it’s coming.”
For more information about INVISION’s DealMaker technology, please visit www.invisioninc.com.
INVISION Inc. (www.invisioninc.com) is the media industry’s most experienced provider of multi-platform advertising sales software. Trusted by the largest media and television companies in the industry to manage over $13 billion in ad revenue each year, our proven software and expertise help clients streamline operations and maximize the revenue of their inventory through all stages of the ad sales process.
INVISION solutions are used by clients including DIRECTV, Warner Bros, Univision, Bloomberg and NBCUniversal to profitably operate and monetize ad-supported inventory distributed on linear and non-linear outlets. The DealMaker software suite automates the end-to-end advertising sales workflow, supports multi-platform deals (linear and non-linear), and provides advanced addressable inventory decisioning.
INVISION is headquartered in New York, with offices in Washington, DC and Atlanta, providing worldwide services.
For more information visit www.invisioninc.com.
About Azteca America:
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B. de C.V. one of the two largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.