NEW YORK--(BUSINESS WIRE)--B2R Finance, a leading lender for single-family rental (SFR) property investors, appointed Matt Malanga as Chief Marketing Officer, reporting to Chief Executive Officer Jason Hogg.
Malanga will be responsible for driving the company’s national brand marketing strategy and will support the continued development, deployment and promotion of the Dwell Finance platform, B2R’s powerful loan decisioning engine backed by proprietary data and analytics. Malanga will also oversee product development and marketing initiatives as well as the integration of Dwell Finance products into the B2R suite of lending solutions.
“Ensuring we reach our customers through their preferred channel and in a way that enhances the borrower experience is a strategic priority for B2R. Matt brings a strong quantitative marketing background, enabling us to build a solid platform of brands and creatively connect partners to customers through technology.”
Malanga joined B2R with more than 20 years of experience in building brands, marketing operations, demand generation, and digital marketing, among other areas of expertise. He has held key marketing leadership roles at BMC Software, Citrix Systems, and Oracle and led marketing in several successful start-ups including BTG, an Inc. 500 fastest growing private company, Medsite Inc., later sold to WebMD, and Revolution Money – now American Express Serve. He earned his MBA from Cornell University’s S.C. Johnson Graduate School of Management and his B.S. in management science from Virginia Tech.
Malanga will be based from the company’s Charlotte, N.C. headquarters.
About B2R Finance L.P.
With offices nationwide, B2R Finance is a financial technology company founded to address the unique needs and financial goals of single-family rental property investors. In early 2015, B2R Finance acquired assets from Dwell Finance, a national bridge lending provider underpinned by a cloud-based financial technology platform. Together, the companies provide residential buy-to-rent mortgages and offer tailored lending solutions designed for investors at all stages of portfolio growth. Founded in July 2013 by Executive Chairman Nick Gould and funds managed by Blackstone Tactical Opportunities, B2R operates in partnership with the nation's leading commercial and residential real estate professionals. For more information, visit www.b2rfinance.com or find us on Facebook, LinkedIn and Twitter.