LONDON--(BUSINESS WIRE)--TodayTix, the first and only mobile app that provides access to the best prices on last-minute theater tickets, today announced its expansion into London’s West End theatre district, with tickets to more than 40 West End shows available at launch.
TodayTix will now operate in the world’s two most iconic theater markets – New York City and London – with plans to move into additional U.S. cities by the end of 2015, including Chicago, D.C. and San Francisco. Built for the mobile savvy, on-demand generation, TodayTix provides customers with a simple, easy, and fast-tracked process for buying tickets to the West End’s most celebrated global productions.
“London’s West End is synonymous with theater and we are ecstatic to be able to offer a service that makes theater more accessible than ever,” said Merritt Baer, CEO & Co-Founder, TodayTix. “UK mobile commerce revenue is expected to grow by more than 70 percent in 2015, and it is thrilling to be a part of that. Mobile is no longer the future; it’s now.”
The TodayTix interface is unique in its sleek and easy-to-use design that, unlike traditional ticket-buying platforms, will fit into your busy lifestyle. Tickets can be purchased in 30 seconds or less, one week to one hour before show time. Tickets are sold at the best price available, with one of the lowest booking fees in the industry, offering a fully transparent experience. Founded by award-winning Broadway and West End producers/investors, Merritt Baer and Brian Fenty, TodayTix capitalizes on the ever-growing appetite for on-demand ticket sales, unlocking a new generation of theater-going audiences.
“Approximately 20 percent of theater tickets go unsold on Broadway and nearly 30 percent go unsold in London each year,” said Brian Fenty, Co-Founder and Chairman of TodayTix. “We saw a huge business opportunity to upend an overlooked, untapped market that wasn’t producing.”
While nearly one-third of tickets go unsold in London each year, about $8.4 billion is spent annually across UK theatre by tourists – more than double what’s spent on live sport. It’s that gap that inspired TodayTix to create a meaningful bridge by offering users the unique ability to browse a wide range of West End shows, selecting from a comprehensive range of parameters such as best price, genre and location for an instant, affordable, and streamlined West End ticket buying experience.
TodayTix received the Best Lifestyle App award from HRH Duke of Cambridge at the UK government GREAT Tech Awards in 2014. The award honors US technology companies looking to expand their business into the UK, providing key connections and resources to make the process easier than ever.
TodayTix is the first and only free mobile app for iOS and Android that provides access to the best prices on last-minute theater tickets, booked same-day or within a week’s time. Operating in the world’s two most iconic theater markets, TodayTix secures the best discounted and full price tickets available for more than 40 Broadway and Off-Broadway shows in New York City and more than 40 of the hottest shows in London’s West End.
TodayTix aims to make theater a readily-available and exciting option for everyone. Through its personalized, intuitive and easy-to-use service, TodayTix delivers an efficient, affordable and reliable user experience for aspiring theatergoers.
Life-long friends and former Broadway producers Merritt Baer and Brian Fenty co-founded TodayTix in 2012 and launched the app in New York City in December 2013. The company has partnerships with many New York institutions, including The Public Theater, Roundabout Theatre Company, Blue Man Group, Stomp, St. Ann’s Warehouse, MSG Entertainment, and more. The TodayTix app launched in London’s West End in June 2015.